This website uses technical, customisation and analytical cookies, both first-party and third-party, to anonymously facilitate browsing and analyse statistics on use of the website. Learn more
Search results
-
Global Expansion: Pinduoduo's Cross-Border E-Commerce Initiative
Wei Li; Jing Chen; Hubert PunCase IVEY-W35264-EStrategyIn August 2022, Pinduoduo Inc., one of the fastest growing and largest e-commerce companies in China, faced several challenges. Alongside intensified competition from Alibaba Group Holding Ltd. and JD.com Inc., as well as weakened consumer spending due to the COVID-19 pandemic, Pinduoduo had reached a potential growth ceiling within the domestic market. To explore new growth avenues, Lei Chen, the company’s chairman and chief executive officer, w...Starting at €8.20
-
JD: E-invoice with Blockchain
Nina Yan; Jing Chen; Hubert Pun; Yongqin LeiCase IVEY-9B20M047-EStrategyJingdong (JD), the leading innovation-driven e-commerce company and retail infrastructure service provider in China, had rapidly expanded its enterprise procurement market. In the process, however, it faced major issues related to poor customer experience, the high cost of risk control for the value-added tax (VAT), and inefficient invoice management. In early 2018, JD (the supplier of invoices) collaborated with the China Pacific Insurance (Grou...Starting at €8.20
-
Kuaishou: Developing a Livestreaming E-Commerce Business
Wei Li; Junfeng Tian; Jianping Liang; Jing Chen; Hubert PunCase IVEY-W26400-EMarketing, StrategyAs a leading short-video social and livestreaming app in China, Kuaishou Technology’s Kuaishou application (app) was facing various challenges, including fierce competition from ByteDance Ltd.’s Douyin. In June 2018, to sustain its long-term growth, KuaisStarting at €8.20
-
JD: E-invoice with Blockchain - Teaching Note
Nina Yan; Jing Chen; Hubert Pun; Yongqin LeiTeaching Note IVEY-8B20M047-EStrategyTeaching note for product 9B20M047.Starting at €0.00
-
Global Expansion: Pinduoduo's Cross-Border E-Commerce Initiative - Teaching Note
Hubert Pun; Wei Li; Jing ChenTeaching Note IVEY-W35265-EStrategyTeaching note for product W35264.Starting at €0.00
-
Maria's Ristorante
Weiss, Elliott N.; Maiden, Stephen E.Case DARDEN-OM-1536-EService and Operations ManagementIn an effort to save his business, Paul Marciano, the owner of Italian family restaurant Maria’s Ristorante, runs a number of experiments focused on improving the customer experience around his target customer segment. These experiments lead to a better understanding about his business and cause him to make specific changes to his business model that ultimately improve things across the board. The experiments are based on research from the academ...Starting at €8.20
-
Behavioral Economics and the Service Organization
Weiss, Elliott N.; Maiden, Stephen E.Technical Note DARDEN-OM-1548-EService and Operations ManagementThis note summarizes some important learnings from the study of behavioral economics of which service organizations should be aware in order to enhance customers' emotional experiences and help direct their decision making—in an ethical manner.Starting at €8.20
-
The Curious Case of the Disputed Rabbits
Weiss, Elliott N.; Maiden, Stephen E.Case DARDEN-OM-1618-EService and Operations ManagementService systems are inherently subject to variability, whether through customers, service providers, suppliers, or unexpected events. Yet customers demand excellence and consistency regardless of this variability. In general, there are two ways to handle this variability—through people or through processes. We use the concept of robustness to describe these two approaches. This case uses an inventory mishap at a pet store to explore the need for ...Starting at €8.20
-
Evaluating Financial and Operational Performance in the Airline Industry
Weiss, Elliott N.; Maiden, Stephen E.Case DARDEN-OM-1535-EService and Operations ManagementFrom its earliest beginnings in the years following World War II, the commercial airline industry has grown into an essential component supporting economic growth, trade, investment, and tourism throughout the world. This case includes short profiles for four airlines—United, Southwest, Spirit, and Japan Airlines—including descriptions of each company’s operations strategy, history, and financial situation. A series of exhibits provides income st...Starting at €8.20
-
OYO Hotels USA: Coming to America
Weiss, Elliott N.; Maiden, Stephen E.Case DARDEN-OM-1641-EService and Operations ManagementThis case studies the growth of OYO Hotels (OYO) to illustrate the operational processes necessary to succeed in the service sector. The case allows for a discussion of employee- and customer-management systems, tech-driven solutions, and profit drivers. The material unfolds OYO's growth and its solution for making economy hotels discoverable and bookable online. The case raises a series of questions around OYO's business model, its ability to ...Starting at €8.20