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Aviron Interactive Inc.: Bootstrapping a Gamification Fitness Startup
Derrick Neufeld; Ning Su; Ken Mark; Vy Hoang; Michael LaPalme; Angela VavitsasCase IVEY-9B19E003-EEntrepreneurship, Information Technologies, StrategyIn 2016, Toronto entrepreneur Andy Hoang was working to launch a new business, Aviron Interactive Inc., a developer and marketer of interactive rowing machines that would use gamification to allow users to work out with others through a virtual connection and an innovative, remotely-activated resistance adjustor. Hoang wanted to create the new business by wrapping an outsourced services model around a central core that included the key business i...Starting at €8.20
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Didi, Kuaidi, and Uber in China
Ning Su; Yulin Fang; Yukun YangCase IVEY-9B16M059-EEntrepreneurship, StrategyIn 2014, China’s leading domestic Internet-based ride-hailing company, Didi, claimed more than 50 per cent of the Chinese ride-hailing market, followed closely by a major local competitor, Kuaidi. As Didi and Kuaidi actively competed against each other, U.S.-based Uber entered the battle with a different strategy. In the face of the increasingly complex and constantly changing landscape of China’s ride-hailing market, Didi’s founders wondered wha...Starting at €8.20
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What Would Peter Say
Kanter, Rosabeth MossArticle HBS-R0911E-EHeeding the wisdom of Peter Drucker might have helped us avoid - and will help us solve - numerous challenges, from restoring trust in business to tackling climate change. He issued early warnings about excessive executive pay, the auto industry's failure to adapt and innovate, competitive threats from emerging markets, and the perils of neglecting nonprofit organizations and other agents of societal reform. If he were still here, a century after...Starting at €8.20
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Advanced Leadership Note: An Institutional Perspective and Framework for Managing and Leading
Kanter, Rosabeth Moss; Khurana, RakeshCase HBS-410076-ELeadership and People ManagementLarge-scale societal issues increasingly appear on the agenda of business leaders, including poverty, health, education, business-government relations, and the degradation of the environment. These problems are not entirely new, but the forces of globalization and the economic crisis have made them more visible and increase their urgency. They share several characteristics that signal the need for new kinds of societal leadership and academic sch...Starting at €8.20
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ExerciseApp
Barbara L. Marcolin; Ning Su; Corey RochkinCase IVEY-9B13E001-EEntrepreneurship, Information Technologies, StrategyThe CEO and founder of ExerciseApp decided to take the plunge and spec out the features of his new iPhone mobile application and supporting website. He planned for ExerciseApp to stream exercise workouts from pro-athletes to followers who wanted to “Train. Play. Be. Like the Pros” and get an edge to their workouts. As he envisioned the application, he realized he would need a lot of help with the technology and the setup of this entrepreneurial v...Starting at €8.20
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PepsiCo India: Performance with Purpose
Kanter, Rosabeth Moss; Khurana, Rakesh; Lal, Rajiv; Kindred, NatalieCase HBS-512041-ETo maximize their effectiveness, color cases should be printed in color. In 2010, PepsiCo India's management is working to translate PepsiCo's new mission, "Performance with Purpose," into practice in the India market. The mission calls for continued financial performance and market leadership, as well as greater emphasis on healthy products, natural resource management, and employee empowerment. PepsiCo India and other regional PepsiCo business ...Starting at €8.20
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Advanced Leadership Pathways: Shelly London and Ethics Education, Teaching Note
Kanter, Rosabeth Moss; Hamilton, Tessa Natanay; Malone, Ai-Ling JamilaTeaching Note HBS-316043-ETeaching note for case 313028. Following a successful career as a Senior Vice President, Vice President, and Chief Communications Officer at two large corporate companies, Shelly London became a Harvard Advanced Leadership Fellow. During her fellowship she set out to promote opportunities for young people to practice the ethical decision making that she had found integral for success in the corporate world. She developed a portfolio of initiati...Starting at €0.00
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Volkswagen Group: Driving Big Business With Big Data
Ning Su; Naqaash PiraniCase IVEY-9B14E002-EEntrepreneurship, Information Technologies, StrategyThe Volkswagen Group (VW Group) had set a firm-wide "Strategy 2018," which sought to make Volkswagen "the most successful and fascinating automaker in the world by 2018." According to the strategy, the company would reach annual sales of 10 million vehicles worldwide. To achieve this ambitious goal, VW Group placed "intelligent innovations and technologies" at the top of its agenda. Big data, broadly defined, represented an important opportunity ...Starting at €8.20
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Volkswagen Group: Driving Big Business With Big Data (Spanish version)
Ning Su; Naqaash PiraniCase IVEY-9B14ES002Entrepreneurship, Information Technologies, StrategyThe Volkswagen Group (VW Group) had set a firm-wide "Strategy 2018," which sought to make Volkswagen "the most successful and fascinating automaker in the world by 2018." According to the strategy, the company would reach annual sales of 10 million vehicles worldwide. To achieve this ambitious goal, VW Group placed "intelligent innovations and technologies" at the top of its agenda. Big data, broadly defined, represented an important opportunity ...Starting at €8.20
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BYD: From Battery Manufacturer to Electric Vehicle Innovator
Baolong Ma; Yixuan Niu; Ning Su; Yongyi ZhangCase IVEY-W36920-EMarketing, StrategyBYD Auto Co. Ltd. (BYD Auto) became the world’s biggest electric-vehicle (EV) maker in 2023. Before its inception in 2003, BYD Auto’s parent firm, BYD Co. Ltd. (BYD), was a Shenzhen, China–based battery manufacturer. Under the visionary leadership of the company’s chair and president, a trained chemist with an eye toward sustainable transportation, BYD diversified into the automotive industry and transformed into an EV leader. Based on site visit...Starting at €8.20