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Aviron Interactive Inc.: Bootstrapping a Gamification Fitness Startup
Derrick Neufeld; Ning Su; Ken Mark; Vy Hoang; Michael LaPalme; Angela VavitsasCase IVEY-9B19E003-EEntrepreneurship, Information Technologies, StrategyIn 2016, Toronto entrepreneur Andy Hoang was working to launch a new business, Aviron Interactive Inc., a developer and marketer of interactive rowing machines that would use gamification to allow users to work out with others through a virtual connection and an innovative, remotely-activated resistance adjustor. Hoang wanted to create the new business by wrapping an outsourced services model around a central core that included the key business i...Starting at €8.20
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Didi, Kuaidi, and Uber in China
Ning Su; Yulin Fang; Yukun YangCase IVEY-9B16M059-EEntrepreneurship, StrategyIn 2014, China’s leading domestic Internet-based ride-hailing company, Didi, claimed more than 50 per cent of the Chinese ride-hailing market, followed closely by a major local competitor, Kuaidi. As Didi and Kuaidi actively competed against each other, U.S.-based Uber entered the battle with a different strategy. In the face of the increasingly complex and constantly changing landscape of China’s ride-hailing market, Didi’s founders wondered wha...Starting at €8.20
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ExerciseApp
Barbara L. Marcolin; Ning Su; Corey RochkinCase IVEY-9B13E001-EEntrepreneurship, Information Technologies, StrategyThe CEO and founder of ExerciseApp decided to take the plunge and spec out the features of his new iPhone mobile application and supporting website. He planned for ExerciseApp to stream exercise workouts from pro-athletes to followers who wanted to “Train. Play. Be. Like the Pros” and get an edge to their workouts. As he envisioned the application, he realized he would need a lot of help with the technology and the setup of this entrepreneurial v...Starting at €8.20
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Black Fly Beverage Company: Ready to Grow
Ian Dunn; Leon GengCase IVEY-W36881-EStrategyIn 2020, Cathy Siskind-Kelly and Rob Kelly, co-founders and co-owners of Black Fly Beverage Company were deciding whether they should undertake a major expansion of their company’s production facility. Black Fly was started in London, Ontario in 2005 and had grown to be one of the largest ready-to-drink brands in the alcoholic beverage industry. Part of Black Fly’s business relied on a co-packer for their canned products, and increasing challenge...Starting at €8.20
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Bluewater Football Association
Elizabeth M.A. Grasby; Ian DunnCase IVEY-9B13B003-EAccounting and ControlThe finance director of a football association is considering adding a fourth team to the organization. Parents and players in the community want the football association to field a football team in the varsity division for players aged 17 and 18. The finance director needs to identify the amount of financing that would be required to operate a varsity team. She must project a cash budget for the upcoming operating period and also evaluate other ...Starting at €8.20
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Volkswagen Group: Driving Big Business With Big Data
Ning Su; Naqaash PiraniCase IVEY-9B14E002-EEntrepreneurship, Information Technologies, StrategyThe Volkswagen Group (VW Group) had set a firm-wide "Strategy 2018," which sought to make Volkswagen "the most successful and fascinating automaker in the world by 2018." According to the strategy, the company would reach annual sales of 10 million vehicles worldwide. To achieve this ambitious goal, VW Group placed "intelligent innovations and technologies" at the top of its agenda. Big data, broadly defined, represented an important opportunity ...Starting at €8.20
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Volkswagen Group: Driving Big Business With Big Data (Spanish version)
Ning Su; Naqaash PiraniCase IVEY-9B14ES002Entrepreneurship, Information Technologies, StrategyThe Volkswagen Group (VW Group) had set a firm-wide "Strategy 2018," which sought to make Volkswagen "the most successful and fascinating automaker in the world by 2018." According to the strategy, the company would reach annual sales of 10 million vehicles worldwide. To achieve this ambitious goal, VW Group placed "intelligent innovations and technologies" at the top of its agenda. Big data, broadly defined, represented an important opportunity ...Starting at €8.20
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Global Consulting Company: Changing Career Progression Expectations
Ian Dunn; Calvin HoCase IVEY-W33478-ELeadership and People ManagementIn March of 2021, the management consulting division of Global Consulting Company Canada was preparing to hold its biannual performance review call for consulting analysts hired in September 2019. The analysts had been unable to complete their traditional two-year rotational development program, which meant that no promotion would normally be recommended on this call. However, extraordinary circumstances caused by the outbreak of the COVID-19 pan...Starting at €8.20
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Praxis: Redefining the Toothpaste Industry
Ian Dunn; Edward GrayCase IVEY-9B20B005-EAccounting and Control, EntrepreneurshipIn 2019, the co-founders of Praxis—a toothpaste that aimed to improve the health and wellness of its users by incorporating vitamins, minerals, and supplements into the toothpaste—were contemplating whether to launch their business. The mission of Praxis was to facilitate a health-conscious lifestyle and empower individuals to improve their productivity and well-being. The duo wanted to assess the business environment, evaluate their product and ...Starting at €8.20
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Crème Couture Bridal Inc.: Revenue Segmentation
Ian Dunn; Edward GrayCase IVEY-9B19B017-EAccounting and ControlExternal pressures from an increasingly saturated industry were forcing the president of Crème Couture Bridal Inc. to contemplate the future of her business. Crème Couture operated as a retail outlet for memorable lifestyle events, selling wedding dresses, bridalwear, formalwear, and various accessories to women of all ages. The president wanted to develop an expansion strategy that would best position Crème Couture for long-term success. Specifi...Starting at €8.20