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The Entrepreneur's Dilemma: Alibaba, Tencent and Amazon as e-Commerce Platforms
Ning Su; Yulin Fang; Haibin Yang; Yukun Yang; Xin QiuCase IVEY-9B15E015-EEntrepreneurship, Information Technologies, StrategyA nascent women’s apparel online store on Tmall, China's largest business-to-consumer retail platform operated by Alibaba Group, was just beginning to establish itself on the online market utilizing the tools and services provided by Tmall to develop and operate its business. Within four months after the business was launched, Tmall unexpectedly released a new policy which significantly increased the annual service fee and cash deposit for indivi...Starting at €8.20
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Amazon in China
Ning Su; Ming Dong; Amy Ni; Anna FuCase IVEY-9B21M062-EStrategyAmazon.com Inc. (Amazon), the Seattle-based e-commerce giant, leaped into China with a buyout of Joyo.com Limited, China’s largest online book, music, and video retailer, in 2004. Amazon had the ambition of becoming the dominant online retailer in China bStarting at €8.20
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Alibaba Group: Technology, Strategy, and Sustainability
Ning Su; Pratima Bansal; Pamela LaughlandCase IVEY-9B16E036-EEntrepreneurship, StrategyAlibaba Group (Alibaba) had grown from its founding in 1999, in an effort to help Chinese manufacturers and exporters reach global markets, to become a global leader in e-commerce, big data, and cloud technology. The company’s 2014 initial public offering on the New York Stock Exchange had been the largest to date. The company’s founder and chairman, Jack Ma, had used the funds to globally expand Alibaba’s operations and its hold on diverse marke...Starting at €8.20
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Alibaba Group: Technology, Strategy, and Sustainability (Spanish Version)
Ning Su; Pratima Bansal; Pamela LaughlandCase IVEY-9B16ES036Entrepreneurship, StrategyAlibaba Group (Alibaba) had grown from its founding in 1999, in an effort to help Chinese manufacturers and exporters reach global markets, to become a global leader in e-commerce, big data, and cloud technology. The company’s 2014 initial public offering on the New York Stock Exchange had been the largest to date. The company’s founder and chairman, Jack Ma, had used the funds to globally expand Alibaba’s operations and its hold on diverse marke...Starting at €8.20
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Amazon in China - Teaching Note
Ning Su; Ming Dong; Amy Ni; Anna FuTeaching Note IVEY-8B21M062-EStrategyTeaching note for product 9B21M062.Starting at €0.00
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Sagrada Família: Managing a Masterpiece - Teaching Note
Ning Su; Esther Chew; Cindy LuTeaching Note IVEY-8B21M073-EEconomics, StrategyTeaching note for product 9B21M073.Starting at €0.00
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Shanghai Pharmaceuticals: Seeking A Prescription For Digital Transformation - Teaching Note
Ming Dong; Ning SuTeaching Note IVEY-8B18M001-EStrategyTeaching Note for product 9B18M001.Starting at €0.00
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Roshan and M-Paisa: The Promise of Mobile Money in Afghanistan - Teaching Note
Farah Kurji; Ning SuTeaching Note IVEY-8B19M012-EStrategyTeaching note for product 9B19M012.Starting at €0.00
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Shein: What is the Future of Fast Fashion?
Ning Su; Flora HuangCase IVEY-W34176-EInformation Technologies, StrategyIn 2021, Shein’s app was ranked as the most downloaded shopping app in the e-commerce space, surpassing that of the technology giant Amazon.com Inc. A driver of Shein’s high adoption was how it leveraged technology throughout its business model: from analyzing consumer data to designing garments and manufacturing products to shipping clothing in a timely manner, Shein disrupted the fast-fashion space through its use of information technology. Wit...Starting at €8.20
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Huaxi Hospital: Digital Transformation of Healthcare - Teaching Note
Yang Chen; Man Zhao; Hui Lv; Carol Hsu; Ning SuTeaching Note IVEY-W29511-EInformation Technologies, StrategyTeaching note for product W29510.Starting at €0.00