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NYC311
Kontokosta, Constantine E.; Weiss, Mitchell B.; Snively, Christine; Gulick, SarahCase HBS-818056-EEntrepreneurshipJoe Morrisroe, executive director for NYC311, had some gut instincts but no definitive answer to the question he was just asked by one of the Mayor's deputies: "Are some communities being underserved by 311? How do we know we are hearing from the right people?" Founded in 2003 as a phone number for residents to dial (311) from a landline for information on city services and to log complaints, the city launched a 311 website and mobile app in 2009...Starting at €8.20
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Joyus - Strategic Decisions in the Online Video Shopping Market
Matthew Wong; Darren MeisterCase IVEY-9B16M002-EEntrepreneurship, StrategyJoyus is an ambitious and high-potential company just transitioning out of start-up mode. After three years operating in the growing online video shopping marketplace, all the while developing new technology, business partnerships, and fundraising, Joyus is positioning itself for the next level. The company’s goal is to become the dominant player in the rapidly developing video-based ecommerce marketplace. The chief executive officer and her mana...Starting at €8.20
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iQmetrix: The Customer Is Always Right
Chris Street; Darren Meister; Tracy ThibodeauCase IVEY-9B16M028-EEntrepreneurship, StrategyIn 2015, iQmetrix, a company founded in 1999, developed and sold point-of-sale (POS) software using the software-as-a-service model. Two iQmetrix enterprise account managers were discussing strategies for closing a software subscription deal with a large customer who asked for significant customization to be completed before the deal could be signed. The customization appeared to be critical for the customer, and the account managers thought the ...Starting at €8.20
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Knight Capital Americas LLC
Robert D. Austin; Darren MeisterCase IVEY-9B15E008-EInformation TechnologiesIt took 19 years to build Knight Capital Americas LLC into the largest market maker on the New York Stock Exchange, but on August 1, 2012, it took only 45 minutes for the firm to be wiped out by an information technology (IT) problem: a change in the company's software caused it to lose more than $450 million dollars in less than an hour. Although it was ultimately saved from bankruptcy when it was acquired two days later, the terms of acquisitio...Starting at €8.20
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Vic Progressive - Launch of SkyTrack
Kersi Antia; Darren Meister; Ramasastry ChandrasekharCase IVEY-9B15A041-EEntrepreneurship, MarketingThe president of Vic Progressive Diamond Drilling, a Canadian enterprise based in Sussex, New Brunswick that provides products and services to mining companies, is reviewing the progress in the market launch of SkyTrack, a new product designed for use in difficult terrain exploration by large mining corporations. Feedback during field trials has been favourable; the innovation is, in fact, customer-led. There is also evidence that this multipurpo...Starting at €8.20
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Airbnb in Amsterdam (B)
Weiss, Mitchell B.; Moloney, Emer; Dessain, VincentCase HBS-817014-EEntrepreneurshipIn December 2014, the City of Amsterdam and Airbnb announced an MOU to promote responsible home-sharing and to simplify the payment of tourist tax for hosts in the City. It was the most comprehensive agreement that Airbnb had with any city in the world. It's final provision read, "The parties trust that theirs will be a fruitful cooperation." However, both sides were uncertain about how the agreement would be received. Molly Turner, Airbnb's Glob...Starting at €5.74
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Hacking Heroin, Teaching Note
Weiss, Mitchell B.; Mehta, SarahTeaching Note HBS-820063-EEntrepreneurshipThis teaching note pairs with a case that is used in a course on Public Entrepreneurship, for a first module on ""ideas."" The case is designed to help students work through the question: where do new ideas to stubborn problems come from? And, in particular, the question of looking to insiders vs. outsiders for new ways forward. It may be useful for looking at that question generally, and also in the specific context of hackathons. Are they a use...Starting at €0.00
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Community-First Public Safety
Weiss, Mitchell B.; Mehta, SarahCase HBS-821005-EEconomicsHow many police officer positions to fund? In August 2020, the question facing St. Paul Mayor Melvin Carter, which might have seemed routine to another mayor at another time in another place, was anything but. A pandemic had rendered the city some $19-$34 million short for 2021. Advocates across the country (and nearby) had pointed to a likely pool for budget cuts: police departments. The May 2020 killing of George Floyd, a Black man, in neighbor...Starting at €8.20
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Dropbox: Go-To-Market Sales Strategy
Darren Meister; Matthew WongCase IVEY-9B17M053-EEntrepreneurship, StrategyIn late 2014, Dropbox, the San Francisco-based pioneering cloud-based file storage service, was at an important stage of its growth. Its user base had expanded into hundreds of millions of users globally, and the company was expanding its service offerings to organizations. At the heart of this expansion was the ever-increasing acquisition of customers in the software-as-a-service (SaaS) model. As Dropbox targeted larger customers, it needed to c...Starting at €8.20
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Hacking Heroin
Weiss, Mitchell B.; Mehta, SarahCase HBS-818010-EEntrepreneurship"Hacking Heroin" was the first hackathon that Annie Rittgers, founder of Cincinnati-based 17a, had organized or even attended. "There will continue to be a lot of preventable overdose deaths and wasted potential if the opioid crisis continues unabated," she said. "Bright spots and positive momentum matter when it comes to directing the energy that exists in Cincinnati toward addressing the epidemic." Now though, days before Hacking Heroin in June...Starting at €8.20