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Using Effectuation to Start up a New Venture Through Instagram
Simon ParkerCase IVEY-9B19M042-EEntrepreneurship, StrategyIn January 2019, a second-year master of business administration student has come up with an idea for a new venture: sourcing products from her social contacts, using Instagram to direct traffic to her company website, and utilizing the postal service to deliver goods. Does a viable business opportunity really exist, or are there too many unknowns?Starting at €8.20
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SACD
Simon ParkerCase IVEY-9B11M027-EEntrepreneurship, StrategyGiel Bessels is one of the three founders of a Dutch classical music record label called PentaTone Music BV, which releases all of its recordings on a high-resolution audio format called Super Audio Compact Disc (SACD). Now a decade old, PentaTone has survived the commercial failure of SACD’s launch in 1999 and the adverse market characterized by a continually shrinking demand for classical music recordings. However, the founders wish to build th...Starting at €8.20
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Nest Wealth Asset Management Inc. - Teaching Note
Chuck Grace; Andrew SartaTeaching Note IVEY-8B17M114-EStrategyTeaching Note for product 9B17M114.Starting at €0.00
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Academic Entrepreneurship: Navigating Commercialization Challenges - Teaching Note
Simon Parker; Vania SakelarisTeaching Note IVEY-W28371-EEntrepreneurship, StrategyTeaching note for product W28370.Starting at €0.00
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The Mark News
Simon Parker; Mitchell PrawCase IVEY-9B10M056-EEntrepreneurship, StrategyThe founder of a new online news site, The Mark, has launched his venture at a time of unprecedented turmoil in the newspaper industry. While he believes that his advertizing-based business model is the future face of the industry, he is yet to attract much of a readership. The founder must now decide what strategies are needed to establish his business in the competitive Canadian news landscape.Starting at €8.20
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Lightenco: Reaching the Limits of Bootstrapping
Simon Parker; Ramasastry ChandrasekharCase IVEY-9B19M061-EEntrepreneurship, StrategyIn January 2018, the three founders of Lighting Enhancement Corporation (Lightenco), a Canadian turnkey lighting solutions enterprise, were at a crossroads. After building a successful business enterprise over seven years by relying entirely on internal fStarting at €8.20
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Duckworth Asset Management Inc.
Chuck GraceCase IVEY-9B09N021-EFinanceIn October 2008, the manager of client services at Duckworth Asset Management Inc. (Duckworth), an investment firm headquartered in St. John's, Newfoundland, was preparing for a briefing with Duckworth's vice-president of investments. The vice-president had been fielding several phone calls in the past few weeks, all from clients concerned about the significant drop in global financial markets. Since its June 2008 peak, Canada's S&P/TSX had dropp...Starting at €8.20
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Freedom's Hedge
Chuck GraceCase IVEY-9B09N019-EFinanceIn September 2007, the marketing manager for London Life Insurance Company's (London Life) Freedom Funds was preoccupied by thoughts of his upcoming meeting with London Life's vice-president of Marketing, Individual Retirement and Investment Services. The vice-president was concerned with the past summer's appreciation of the Canadian dollar versus the U.S. dollar. Since March of 2007, the Canadian dollar had appreciated over 10 per cent against ...Starting at €8.20
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Powershares Exchange-Traded Funds
Chuck Grace; Samir Haji RemtullaCase IVEY-9B10N020-EFinanceIn early January, 2009 the president of Invesco Trimark Ltd. (Invesco Trimark) was optimistic about the year ahead, particularly when compared to the perfect storm of 2008. That year saw global investment markets in turmoil, and Invesco Trimark's mutual fund assets had plummeted to almost half its value. The president and his team had spent nearly a year working and re-working a new product launch and by 2009 thought they had developed a unique a...Starting at €8.20
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Connor, Clark & Lunn
Chuck GraceCase IVEY-9B12N027-EFinanceAt the end of 2001, the senior partners of an investment management firm were concerned. The bear market was going on two years, and, worse, the firm’s performance over that time had been less than that of the index. Clients, more than disappointed, were starting to vote with their feet. The firm, a top-10 player in Canada’s institutional investment business, had claimed client assets under management of more than $15 billion in 1998, but was now...Starting at €8.20