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Google's Way - Don't Be Evil
Pratima Bansal; Marlene J. Le BerCase IVEY-9B07M067-EStrategyWall Street's darling, Google Inc., offered more than a pretty financial picture. Poverty, communicable diseases and climate change - some of the world's largest problems - were also key interests of Google's cofounders. By applying innovation and significant resources, Google's cofounders hoped that their efforts in these areas would one day eclipse Google itself in worldwide impact. On February 22, 2006, Google Inc. announced the appointment of...Starting at €8.20
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David E. White: Executive Direct Line
Elizabeth M.A. Grasby; Gregory CritchleyCase IVEY-9B15A017-EMarketingThe owner of a fine-menswear store needs to make some crucial decisions regarding his own new line of made-to-measure clothing. He has to decide how to best market a new line and make decisions regarding the target market, product, placement and promotion.Starting at €8.20
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Maple Leaf Foods (E): Society/Animal Rights
Pratima Bansal; Wren Montgomery; Karen MacMillanCase IVEY-9B20M179-EStrategySupplement to 9B20M174.Starting at €5.74
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Alibaba Group: Technology, Strategy, and Sustainability
Ning Su; Pratima Bansal; Pamela LaughlandCase IVEY-9B16E036-EEntrepreneurship, StrategyAlibaba Group (Alibaba) had grown from its founding in 1999, in an effort to help Chinese manufacturers and exporters reach global markets, to become a global leader in e-commerce, big data, and cloud technology. The company’s 2014 initial public offering on the New York Stock Exchange had been the largest to date. The company’s founder and chairman, Jack Ma, had used the funds to globally expand Alibaba’s operations and its hold on diverse marke...Starting at €8.20
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Alibaba Group: Technology, Strategy, and Sustainability (Spanish Version)
Ning Su; Pratima Bansal; Pamela LaughlandCase IVEY-9B16ES036Entrepreneurship, StrategyAlibaba Group (Alibaba) had grown from its founding in 1999, in an effort to help Chinese manufacturers and exporters reach global markets, to become a global leader in e-commerce, big data, and cloud technology. The company’s 2014 initial public offering on the New York Stock Exchange had been the largest to date. The company’s founder and chairman, Jack Ma, had used the funds to globally expand Alibaba’s operations and its hold on diverse marke...Starting at €8.20
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Yellowhead Petroleum Limited
Elizabeth M.A. Grasby; Jessica KellyExercise IVEY-9B12B020-EAccounting and ControlFinancial accounting entries must be made for a small Canadian oil and gas exploration and drilling company headquartered in Edmonton, Alberta, for a project in northern Saskatchewan.Starting at €8.20
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Pet Care Veterinary Services
Elizabeth M.A. Grasby; Jason StornelliCase IVEY-9B07M042-EStrategyThe spring of 2002 had been grueling for the owner of Pet Care Veterinary Services, a small-animal veterinary practice with two clinics in Southwestern Ontario. Everything seemed to be going wrong at Pet Care's Avery, Ontario location. Profitability was disappointing, medication had disappeared, and the owner had serious concerns about her associate veterinarian's quality of animal care. The owner wondered what would be her best course of action....Starting at €8.20
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Toppits Foods Ltd.
Elizabeth M.A. Grasby; Robert de Vooght; Stephen Rene FreyCase IVEY-9B08A005-EMarketing, StrategyThis case explores the expansion of an imported product - garlic and herb cubes. This case can be used to explore the merits of alternative channels of distribution or it may be used more broadly to explore the development of a more effective marketing program. Students are asked to 1) assess how the competition affects Toppits' marketing plan; 2) select a customer group to target and determine how this group affects the marketing plan; 3) determ...Starting at €8.20
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Global Solutions Inc.
Elizabeth M.A. Grasby; Erica SpearCase IVEY-9B14C021-ELeadership and People Management, StrategyA young business school graduate has been working as a conference producer at an event planning company for four-and-a-half months. She has enjoyed the challenges of the work and has worked very hard. However, after months of positive feedback from colleagues and supervisors, she is surprised to be told that she has not passed her probation and that her probationary period of three months will be extended. She disagrees with the reasoning behind ...Starting at €8.20
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Parker & Pine
Elizabeth M.A. Grasby; Brian LangenCase IVEY-9B15A018-EEntrepreneurship, MarketingThe co-founders of Parker & Pine must decide how best to launch their apparel company’s first product, the boxer brief for plus-sized men. With only a few small changes to be made to the product before a full-scale launch, the partners have two important marketing decisions to make: setting the selling price for the boxer briefs and deciding how best to market them alongside the Parker & Pine brand.Starting at €8.20