Toppits Foods Ltd.
This case explores the expansion of an imported product - garlic and herb cubes. This case can be used to explore the merits of alternative channels of distribution or it may be used more broadly to explore the development of a more effective marketing program. Students are asked to 1) assess how the competition affects Toppits' marketing plan; 2) select a customer group to target and determine how this group affects the marketing plan; 3) determine and evaluate distribution options; 4) develop a promotional strategy and budget and 5) make a decision.
Collection: Ivey Business School (Canada)
Ref: IVEY-9B08A005-E
Format: PDF
Number of pages: 11
Publication Date: May 6, 2008
Language: English
Review date: Apr 16, 2009
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Description
This case explores the expansion of an imported product - garlic and herb cubes. This case can be used to explore the merits of alternative channels of distribution or it may be used more broadly to explore the development of a more effective marketing program. Students are asked to 1) assess how the competition affects Toppits' marketing plan; 2) select a customer group to target and determine how this group affects the marketing plan; 3) determine and evaluate distribution options; 4) develop a promotional strategy and budget and 5) make a decision.
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Year: 2006
Geographic Setting: Canada, Israel
Industry Setting: Retail Trade;
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