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WestJet in 2009: The Fleet Expansion Decision
Stewart Thornhill; Ken MarkCase IVEY-9B09M063-EStrategyThirteen years after it began operations with three airplanes, WestJet is the second-largest airline in Canada. It has grown revenues at an annual rate of 37 per cent per year for the past 11 years, and is poised to become the country’s dominant airline in the future. As it has grown, WestJet seems to have made changes to its original strategy of low-cost, no-frills, point-to-point, single-class service. The case examines WestJet’s strategy over ...Starting at €8.20
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Apple and the Music Industry - Teaching Note
Mary M. Crossan; Ken MarkTeaching Note IVEY-8B20M091-EStrategyTeaching note for product 9B20M091.Starting at €0.00
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Project Destiny - Teaching Note
P. Fraser Johnson; Ken MarkTeaching Note IVEY-8B19D005-EService and Operations ManagementTeaching note for product 9B19D005.Starting at €0.00
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Monforte Dairy
Elizabeth M.A. Grasby; Jamie HyodoCase IVEY-9B10M037-EStrategyThe owner of Monforte Dairy Company Ltd. in Stratford, Ontario, was torn between two alternatives for the future of the company. She depended on the company for her livelihood, but she also wanted to use the company to further several culinary movements. All major growth options under consideration would require debt financing, and the owner wondered what affect this would have on her company.Starting at €8.20
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Forest of Flowers (Spanish version)
Elizabeth M.A. Grasby; Julie GosseCase IVEY-9B05NS001FinanceThe account manager at the Business Development Bank of Canada must determine whether he will approve a loan to Forest of Flowers, a long-time client of the bank. The company had requested a long-term loan to finance the opening of two additional retail locations and was relying on the bank to finance plans for its expansion.Starting at €8.20
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Arts and Communications Counselors Inc.
Elizabeth M.A. Grasby; Jessica JohnCase IVEY-9B10N005-EAccounting and Control, FinanceThe president of a small Toronto, Ontario consulting firm specializing in sponsorship and experimental marketing looks at adding a public relations division to the firm. Students are required to analyze the external environment, identify corporate strengths and weaknesses, identify qualitative pros and cons, prepare projected statements, look at the timeliness of the option, and evaluate the business plan before arriving at a final decision.Starting at €8.20
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Rite Aid Corporation: An Uncertain Future
David Wood; Ken MarkCase IVEY-9B19M119-EStrategyRite Aid Corporation (Rite Aid) shareholders had turned down a US$3 million bonus proposed for the chief executive officer (CEO) and elected a new board chair. Under the CEO’s leadership, Rite Aid had paid off some debt and returned to modest profitabilitStarting at €8.20
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Elite Personal Training
Elizabeth M.A. Grasby; Nina GuptaCase IVEY-9B07N005-EEntrepreneurship, FinanceStudents must analyse the marketing, operating and financial aspects of a personal fitness training centre to be located in London, Ontario, to determine an appropriate pricing and promotion strategy and the resulting projected financial success of the venture. Students need to develop cash budgets based on their assessment of the information provided. The analysis points to the financial uncertainty for a start-up company without hands-on experi...Starting at €8.20
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The Canada Pension Plan Investment Board: Governance
Zeigham Khokher; Walid Busaba; Ken MarkCase IVEY-9B10N009-EFinanceThe Canada Pension Plan Investment Board (CPPIB) has put in place a strong governance structure to ensure that excess contributions (by Canadians) can be invested with a singular mandate - to maximize the rate of return without undue risk of loss. In September 2009, a private member's bill seeks to regulate Canadian government agencies' dealings with Canadian mining companies operating in developing countries. A senior manager at the CPPIB has be...Starting at €8.20
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Microsoft Corporation: Is Stack Ranking the Answer
David Loree; Ken MarkCase IVEY-9B14C031-ELeadership and People ManagementA vice-president of human resources at a technology software provider was reviewing the employee appraisal submissions for her firm. After years of rapid growth, the firm was underperforming relative to its peers and it seemed that part of the problem was its relaxed performance appraisal system. As much had been written about Microsoft Corporation’s stack ranking system, the human resources executive wondered how much she could learn about appra...Starting at €8.20