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Using Effectuation to Start up a New Venture Through Instagram
Simon ParkerCase IVEY-9B19M042-EEntrepreneurship, StrategyIn January 2019, a second-year master of business administration student has come up with an idea for a new venture: sourcing products from her social contacts, using Instagram to direct traffic to her company website, and utilizing the postal service to deliver goods. Does a viable business opportunity really exist, or are there too many unknowns?Starting at €8.20
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SACD
Simon ParkerCase IVEY-9B11M027-EEntrepreneurship, StrategyGiel Bessels is one of the three founders of a Dutch classical music record label called PentaTone Music BV, which releases all of its recordings on a high-resolution audio format called Super Audio Compact Disc (SACD). Now a decade old, PentaTone has survived the commercial failure of SACD’s launch in 1999 and the adverse market characterized by a continually shrinking demand for classical music recordings. However, the founders wish to build th...Starting at €8.20
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WaterEquity: Alternative Investment - Teaching Note
Weina Zhang; Ben Gossin Charoenwong; Yuxin ZhuoTeaching Note IVEY-8B20N016-EFinanceTeaching note for product 9B20N016.Starting at €0.00
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The Mark News
Simon Parker; Mitchell PrawCase IVEY-9B10M056-EEntrepreneurship, StrategyThe founder of a new online news site, The Mark, has launched his venture at a time of unprecedented turmoil in the newspaper industry. While he believes that his advertizing-based business model is the future face of the industry, he is yet to attract much of a readership. The founder must now decide what strategies are needed to establish his business in the competitive Canadian news landscape.Starting at €8.20
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Kimly Limited: Initial Public Offering
Ruth S.K. Tan; Zsuzsa R. Huszar; Weina Zhang; Ling YueExercise IVEY-9B18N026-EFinanceOn March 8, 2017, Singapore-based food outlet operator Kimly Limited (Kimly) announced its intention to go for an initial public offering (IPO). Through this IPO, it aimed to raise SG$43.5 million. Altogether, 173.8 million new shares would be issued at SStarting at €8.20
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Academic Entrepreneurship: Navigating Commercialization Challenges - Teaching Note
Simon Parker; Vania SakelarisTeaching Note IVEY-W28371-EEntrepreneurship, StrategyTeaching note for product W28370.Starting at €0.00
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Kimly Limited: Initial Public Offering - Teaching Note
Ruth S.K. Tan; Zsuzsa R. Huszar; Weina Zhang; Ling YueTeaching Note IVEY-8B18N026-EFinanceTeaching note for product 9B18N026.Starting at €0.00
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Lightenco: Reaching the Limits of Bootstrapping
Simon Parker; Ramasastry ChandrasekharCase IVEY-9B19M061-EEntrepreneurship, StrategyIn January 2018, the three founders of Lighting Enhancement Corporation (Lightenco), a Canadian turnkey lighting solutions enterprise, were at a crossroads. After building a successful business enterprise over seven years by relying entirely on internal fStarting at €8.20
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Free Geek Toronto: Shaping a Social Enterprise - Teaching Note
Simon Parker; Ken MarkTeaching Note IVEY-8B17M124-EStrategyTeaching note for product 9B17M124.Starting at €0.00
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CapitaMalls Asia: A Buyout Offer from CapitaLand - Teaching Note
Ruth S.K. Tan; Zsuzsa R. Huszar; Weina Zhang; Shao Yu HongTeaching Note IVEY-8B19N012-EFinanceTeaching note for product 9B19N012.Starting at €0.00