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Even NAFTA Tweaks Could Be Costly
Thomas WatsonArticle IVEY-9B17TA04-EStrategyResearch shows any thickening of U.S. borders threatens prosperity across the integrated North American economy.Starting at €8.20
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Why Mining Product Reviews Should Be on Retailers' Radar
Thomas WatsonArticle IVEY-9B15TC03-EMarketingMany early adopters of data mining wasted millions of dollars due to the significant amounts of dirty data contained in IT systems and the length of time required to build data warehouses. But the potential payoff of data mining has soared along with the growth of digital data. Today, thanks to the massive amounts of user-generated content online, firms do not need to build a data warehouse to benefit from data mining. Mining social media sites f...Starting at €8.20
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Out for Blood: Tyler Shultz and Theranos (E)
Harris, Jared D.; Agle, Bradley R.; Mead, Jenny; Scoville, JimmyCase DARDEN-E-0440H4-EBusiness Ethics and Corporate Social ResponsibilityIn early 2014, recent Stanford University graduate Tyler Shultz was in a quandary. He had been working at Theranos, a blood-diagnostic company founded by Elizabeth Holmes, a Stanford-dropout wunderkind, for almost a year. Shultz had learned enough about tStarting at €5.74
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Caprica Energy and Its Choices
Harris, Jared D.; Bodily, Samuel E.; Mead, Jenny; Adolphson, Donald; Carmack, Brad; Rogers, JamesCase DARDEN-QA-0765-EDecision AnalysisJane Barrow, CEO of Caprica Energy, must recommend to the board which of three potential "unconventional" natural-gas development sites in different parts of the United States the company should pursue. The case takes place in January 2011, when the "low-hanging fruit" of natural-gas production in the United States had essentially been picked. All three of the potential sites (shale, coalbed methane, and tight sands) would require hydraulic fract...Starting at €8.20
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Out for Blood: Tyler Shultz and Theranos - Teaching note
Harris, Jared D.; Agle, Bradley R.; Mead, JennyTeaching Note DARDEN-E-0440TN-EBusiness Ethics and Corporate Social ResponsibilityTeaching note for product E-0441 and E-0442Starting at €0.00
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The Black Rhino - Teaching Note
Freeman, R. Edward; Harris, Jared D.; Mead, Jenny; Cook, Sierra; Bailey, TrishaTeaching Note DARDEN-E-0363TN-EBusiness Ethics and Corporate Social ResponsibilityTeaching note for product E-0363Starting at €0.00
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Evergreen Enhancement - Teaching Note
Harris, Jared D.; Mead, JennyTeaching Note DARDEN-E-0381TN-EBusiness Ethics and Corporate Social ResponsibilityTeaching note for product E-0381Starting at €0.00
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GE Healthcare in India: An (Ultra)Sound Strategy? - Teaching Note
Harris, Jared D.; Mead, JennyTeaching Note DARDEN-E-0337TN-EBusiness Ethics and Corporate Social ResponsibilityTeaching note for product E-0337Starting at €0.00
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Google and Internet Privacy (B)
Harris, Jared D.; Denoncour, Joan; Heffernan, Edward; Koranne, Rahul; Marxen, Jake; Neu, Thomas; Sundaresan, Narayanan; Bowie, Norman E.; Mead, JennyTechnical Note DARDEN-E-0345-EBusiness Ethics and Corporate Social ResponsibilityThis case begins with the resolution of the A case (disturbed by the office reaction to him, Patton resigns), and then discusses the privacy issues in the situation from a Utilitarian and a Kantian perspective.Starting at €8.20
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Google and Internet Privacy (A)
Harris, Jared D.; Denoncour, Joan; Heffernan, Edward; Koranne, Rahul; Marxen, Jake; Neu, Thomas; Sundaresan, Narayanan; Bowie, Norman E.; Mead, JennyCase DARDEN-E-0344-EBusiness Ethics and Corporate Social ResponsibilityBased on their use of a shared computer and the Internet ads that keep popping up, two co-workers suspect that another co-worker is HIV-positive or has AIDS. Using this story platform, the case explores Internet marketing, especially the powerhouse search engine Google and how it tracks its users’ habits. The history of Google is chronicled, as well as the privacy issues that have mushroomed as the Internet and its technology have developed.Starting at €8.20