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MrBeast: Building a YouTube Empire
Elberse, Anita; Band, OliverCase HBS-523103-EKnowledge and CommunicationWednesday November 16, 2022 was a historic day in the ascent of Jimmy Donaldson, better known as MrBeast, to the top echelon of YouTube creators. That day he became the YouTuber with the most subscribers ever-a total of 112 million. The meteoric rise of the 24-year-old Donaldson, long "obsessed with figuring out how to make videos go viral," as he put it, had not only made him one of the entertainment world's most popular creators, but also enabl...Starting at €8.20
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The Canadian Police Knowledge Network
Stewart Thornhill; Edward Gamble; Peter W. Moroz; Andrew MacVaneCase IVEY-9B12M046-EEntrepreneurship, StrategyIn 2004, Holland College formed a not-for-profit organization with the Canadian policing community and National Research Council to create the Canadian Police Knowledge Network (CPKN). In 2011, CPKN is Canada's leading provider of e-learning solutions for Canadian law enforcement, with more than 60,500 registered learners - including customers such as the Regina-based Royal Canadian Mounted Police and INTERPOL. To date, these learners have succes...Starting at €8.20
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Major League Baseball Advanced Media: America's Pastime Goes Digital, Teaching Note
Elberse, AnitaTeaching Note HBS-511026-EMarketingTeaching Note for 510092.Starting at €0.00
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Major League Baseball Advanced Media: America's Pastime Goes Digital
Elberse, Anita; Laffel, BrettCase HBS-510092-EMarketingIn January 2010, Bob Bowman, chief executive officer of Major League Baseball Advanced Media -- MLB's digital arm -- is facing a number of decisions related to its app for Apple's new iPad. For example, what are the best name, price, and set of features for MLBAM's iPad app? The case describes what is often seen as one of the most successful paid-content businesses in sports and media. Provides in-depth information on MLBAM's four main sources of...Starting at €8.20
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Thunderball (B)
Stewart Thornhill; Colin McDougallCase IVEY-9B11M020-EEntrepreneurship, StrategyThis supplement to Thunderball (A) deals with the entrepreneur’s mission to find a successful business model.Starting at €5.74
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Beyonc , Teaching Note
Elberse, AnitaTeaching Note HBS-515084-EMarketingTeaching note for case 515036.Starting at €0.00
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SawStop (B)
Stewart Thornhill; Sylvia SquairCase IVEY-9B12M065-EEntrepreneurship, StrategyThis supplemental case to SawStop (A) advances the narrative to 2012.Starting at €5.74
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Cenabal (C)
Stewart Thornhill; Jane GravillCase IVEY-9B08M022-EEntrepreneurship, StrategyThe owner of Cenabal, an organic salad dressing and bread dipping company, had obtained the funds her company required. Now, she faced the decision of how to spend the money. Some of the possibilities included expanding the product line, entering the U.S. market, or improving the distribution channels. Naturally, each of these choices had advantages and disadvantages that she must consider. This is the last supplement that follows Cenabal (A) and...Starting at €5.74
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Thunderball (C)
Stewart Thornhill; Colin McDougallCase IVEY-9B11M021-EEntrepreneurship, StrategyThis a supplement to Thunderball (A).Starting at €5.74
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Hudson Nuptials (A)
Stewart Thornhill; Ryan LittleCase IVEY-9B07M001-EEntrepreneurship, StrategyHudson Nuptials is a Toronto-based company created to take advantage of Canada's exclusive worldwide status as a provider of marriages to non-resident, same-sex couples. The company's president is struggling with whether to provide standardized wedding packages or to provide customized experiences to each client.Starting at €8.20