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The Art of Social Entrepreneurship: Dakshina Chitra and Madras Crafts Foundation (MFC) in India
Oana Branzei; Sonia MehrotraCase IVEY-9B12C005-EEntrepreneurship, Leadership and People Management, StrategyThe case traces the milestones of a 26-year history of a social entrepreneur creating a social enterprise, Madras Craft Foundation (MCF). The story leads up to a three-decade retrospective on the role social ventures play in our lives. Based on the entrepreneur’s critical reflection, the case shows how the paths of the social entrepreneur and the social enterprise became closely interwoven. After MCF had been self-sufficient for three years, the ...Starting at €8.20
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E+Co: The Path to Scale (B)
Oana Branzei; Kevin McKagueCase IVEY-9B07M055-EEntrepreneurship, StrategyThis B case presents a conversation between E+Co's co-founders and an employee in Latin America who had raised the tough question of scale at E+Co's 2006 annual retreat. One of the co-founders' response for getting E+Co 10 times more impactful in emerging economies was to adopt what he called a "strategy of wedges." Also presented is a set of complementary strategies that together could help achieve steady local impact and rapid growth. The conve...Starting at €5.74
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E+Co: A Tipping Point for Clean Energy Entrepreneurship (A)
Oana Branzei; Kevin McKagueCase IVEY-9B07M054-EEntrepreneurship, StrategyThis case describes E+Co's approach to promoting clean energy entrepreneurship in developing countries and its current strategic challenge; how to scale up its business model to reach 100 million unserved or underserved people in the developing world by 2020. In the last 12 years E+Co was successful at demonstrating and validating an "enterprise centered model" which offered reliable access and improved energy efficiency to the poor in emerging e...Starting at €8.20
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A Model of Clean Energy Entrepreneurship in Africa: E+Co's Path to Scale
Oana Branzei; Kevin McKagueCase IVEY-9B07M059-EEntrepreneurship, StrategyThe founder and executive director of E+Co faces the challenge of ten-fold growth and reviews the core parts of the company's innovative business model, the changes in the energy markets around the world, and the rationale for local solutions to energy scarcity and inefficiency. Also presented is a set of entrepreneurial growth strategies that preserve the core of the model - i.e., simultaneously tackling energy poverty and energy waste, and brin...Starting at €8.20
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West Paw Design: B Corp Certification and Growth
Edward Gamble; Peter W. Moroz; Simon Parker; Jackie Art; Kelli GoodyCase IVEY-9B16M193-EEntrepreneurship, StrategyIn 2016, the founder and chief executive officer of West Paw Design (WPD) was faced with a growth dilemma: how could he align WPD’s socially responsible ethos with his desire to expand business activities in the growing pet products market? Based in Bozeman, Montana, WPD developed, manufactured, and distributed pet products. The company was a certified “B Corporation,” meaning its social and environmental credentials had been verified by an exter...Starting at €8.20
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The Mark News
Simon Parker; Mitchell PrawCase IVEY-9B10M056-EEntrepreneurship, StrategyThe founder of a new online news site, The Mark, has launched his venture at a time of unprecedented turmoil in the newspaper industry. While he believes that his advertizing-based business model is the future face of the industry, he is yet to attract much of a readership. The founder must now decide what strategies are needed to establish his business in the competitive Canadian news landscape.Starting at €8.20
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SACD
Simon ParkerCase IVEY-9B11M027-EEntrepreneurship, StrategyGiel Bessels is one of the three founders of a Dutch classical music record label called PentaTone Music BV, which releases all of its recordings on a high-resolution audio format called Super Audio Compact Disc (SACD). Now a decade old, PentaTone has survived the commercial failure of SACD’s launch in 1999 and the adverse market characterized by a continually shrinking demand for classical music recordings. However, the founders wish to build th...Starting at €8.20
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MusicJuice.net: The Challenges of Starting Up a New Internet Venture
Simon Parker; Rocky LiuCase IVEY-9B10A013-EEntrepreneurship, Marketing, StrategyMusicJuice.net is a new website designed to bring together musicians and a fan-base in order to raise finance for new bands. It enables musicians to bypass the large established record companies and their high royalty takes, while giving fans direct contact and involvement with exciting new acts. It is an example of a venture idea transported from one country (the Netherlands) and applied in a new and larger geographical setting (North America). ...Starting at €8.20
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Using Effectuation to Start up a New Venture Through Instagram
Simon ParkerCase IVEY-9B19M042-EEntrepreneurship, StrategyIn January 2019, a second-year master of business administration student has come up with an idea for a new venture: sourcing products from her social contacts, using Instagram to direct traffic to her company website, and utilizing the postal service to deliver goods. Does a viable business opportunity really exist, or are there too many unknowns?Starting at €8.20
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SEWA (B): Ela Bhatt
Sonia Mehrotra; Oana BranzeiCase IVEY-9B14C019-EEntrepreneurship, Leadership and People Management, StrategySupplment to 9B14C018.Starting at €5.74