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Google in China
Deborah Compeau; Prahar ShahCase IVEY-9B06E019-EInformation Technologies, StrategyThe case describes the circumstances surrounding the introduction of www.google.cn. In order to comply with Chinese government requirements, google.cn censors web results. This appears to contradict Google’s stated philosophy and its mission to organize and make accessible the world’s information. A public outcry ensues and Google is forced to defend its controversial decision. The case presents both sides of the debate and asks students to consi...Starting at €8.20
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Unimicron Technology Corporation
Deborah Compeau; Eugenia HuangCase IVEY-9B10E003-EInformation Technologies, StrategyThe president of Unimicron must evaluate the degree to which the company's information systems support its business strategy. The case provides an extensive review of the company's history, its strategy and its key competitive and organizational moves. The case reviews the way in which information systems are used in the company, and challenges students to assess the degree of fit between strategy, organization and technology.Starting at €8.20