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Google in China
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Reference: IVEY-9B06E019-E
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Year: 2006
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Number of pages: 9
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Geographic Setting: United States/China
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Publication Date: May 1, 2007
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Fecha de edición: May 23, 2017
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Source: Ivey Business School (Canada)
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Type of Document: Case
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Industry Setting: Other Services;
Description
The case describes the circumstances surrounding the introduction of www.google.cn. In order to comply with Chinese government requirements, google.cn censors web results. This appears to contradict Google’s stated philosophy and its mission to organize and make accessible the world’s information. A public outcry ensues and Google is forced to defend its controversial decision. The case presents both sides of the debate and asks students to consider what they feel is right.
Learning Objective
This case is written to provide a basis for debate and discussion on: ·What considerations should be made prior to Google making its decision to censor results? ·What considerations should be made immediately after it launches google.cn and receives so much negative publicity? ·What changes should be made, if any, to google.cn amid all these controversies?