Google in China
The case describes the circumstances surrounding the introduction of www.google.cn. In order to comply with Chinese government requirements, google.cn censors web results. This appears to contradict Google’s stated philosophy and its mission to organize and make accessible the world’s information. A public outcry ensues and Google is forced to defend its controversial decision. The case presents both sides of the debate and asks students to consider what they feel is right.
Collection: Ivey Business School (Canada)
Ref: IVEY-9B06E019-E
Format: PDF
Number of pages: 9
Publication Date: May 1, 2007
Language: English
Review date: May 23, 2017
What material is included in this case:
Description
The case describes the circumstances surrounding the introduction of www.google.cn. In order to comply with Chinese government requirements, google.cn censors web results. This appears to contradict Google’s stated philosophy and its mission to organize and make accessible the world’s information. A public outcry ensues and Google is forced to defend its controversial decision. The case presents both sides of the debate and asks students to consider what they feel is right.
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Year: 2006
Geographic Setting: United States/China
Industry Setting: Other Services;
Learning Objective
This case is written to provide a basis for debate and discussion on: ·What considerations should be made prior to Google making its decision to censor results? ·What considerations should be made immediately after it launches google.cn and receives so much negative publicity? ·What changes should be made, if any, to google.cn amid all these controversies?
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