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Semir's E-Commerce: Success and Exploration
Juan Shan; William Wei; Xiaojia Sunny WangCase IVEY-9B18A019-EMarketing, StrategyZhejiang Semir E-Commerce Co. Ltd., the online subsidiary of Chinese casual clothing company Zhejiang Semir Group Co. Ltd. (Semir), grew continuously from its launch in 2012 to become a main contributor to Semir’s success, contributing approximately 30 per cent of Semir’s annual revenue by 2016. Semir entered the online market relatively late after many competing Chinese clothing manufacturers had already established their presence online. Yet it...Starting at €8.20
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Semir's E-Commerce: Success and Exploration - Teaching Note
Juan Shan; William Wei; Xiaojia Sunny WangTeaching Note IVEY-8B18A019-EMarketingTeaching note for product 9B18A019.Starting at €0.00
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JD.Com: Responding to a CEO Crisis
Lu Zhang; William Wei; Yanming Liao; Jieyan Song; Yi WuCase IVEY-9B20M018-EStrategyIn August 2018, the founder and chief executive officer of JD.com, one of China’s largest e-commerce sites, was accused of sexual assault and was arrested. He denied wrongdoing and was released less than a day later. One week after his return to China, JD.com’s share value hit a 19-month low. In November 2018, the company announced that its customer base had shrunk for the first time since 2014. The impact from the investigation into the alleged ...Starting at €8.20
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CaiHong: Combining Legal Services and the Internet
Weiwei Huo; William Wei; Peihong Xie; Xiaohan Hu; Etayankara Muralidharan; Haining Wu; Yi HuangCase IVEY-9B20D004-EStrategyShanghai Jiujia Information Technology Co., Ltd. (CaiHong) was founded in April 2015 by entrepreneur Junyuan Huang. The company has transitioned from an e-commerce platform to a software-as-a-service (SaaS) platform to better compete in China’s Legal Service Plus Internet (LSPI) industry. While exploring some key concepts about CaiHong, such as market positioning, business model innovation, SaaS, and growth strategies, several questions are raise...Starting at €8.20
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Scrap It
James A. Erskine; Michael WienerCase IVEY-9B08C017-EKnowledge and Communication, Leadership and People ManagementThe vice-president of operations at Lighting Group Corporation (LGC) was looking over some financial statements at the end of the workday. For the first time he could remember, there were no sales recorded on the daily sales statement. It appeared that the efforts of employees were diverted into a project related to the scrap metal that was a by-product of the manufacturing process. To complicate matters, the son of the company's president and ch...Starting at €8.20
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ClickDishes: Serving New Cities - Teaching Note
William Wei; Lei Jin; Etayankara MuralidharanTeaching Note IVEY-8B18A018-EMarketingTeaching note for product 9B18A018.Starting at €0.00
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Time Is Money.com
James A. Erskine; Karen BongCase IVEY-9B01M033-EEntrepreneurship, StrategyTISM Solutions Inc. is a dot-com company that connects buyers and sellers of expert advice through the Web site Timeismoney.com. The founders of the company spent many hours turning their concept into a business plan and, with the support and funding of Vision Venture Capital (VVC), have drafted their vision statement, technology infrastructure and business model - focusing on the business-to-consumer model. However, investors wanted more stable ...Starting at €8.20
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BC Metal (A)
James A. Erskine; Aaron AnticicCase IVEY-9B07C020-ELeadership and People ManagementThe president of a metal products manufacturer and distributor is informed that the company controller is having an affair with another employee who is married to the general manager of production. The president is in the process of selling the company and wonders what affect the affair, if true, will have. Three short supplementary cases are also available: 9B07C021, 9B07C022 and 9B07C023.Starting at €8.20
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Millway Fabrics Canada
James A. Erskine; Erin DonovanCase IVEY-9B07C010-ELeadership and People ManagementThe director of operations for Millway Fabrics Canada walked into her office and one of the customer service agents was waiting for her in tears. The customer service agent (agent) needed a week off to take care of her son who was about to have surgery to have his tonsils removed. The agent had already taken all her vacation and sick time due to her son's illness. The agent was a strong performer and was well-liked by her co-workers. The director...Starting at €8.20
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Anupam Majumdar: Relationship Manager
James A. Erskine; Unnat KohliCase IVEY-9B07C032-ELeadership and People Management, StrategyAnupam Majumdar, relationship manager, and Aditya Mehta, regional head of Hindustan Neon General Insurance Limited, India, were meeting an important client. Mehta asked Majumdar to serve them tea. This really embarrassed and infuriated Majumdar. It was not the first time that Mehta, Majumdar's boss, had treated him like a peon. Majumdar was about to take a three-week leave of absence to attend his brother's wedding in New York so he was not sure ...Starting at €8.20