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E-Cigarettes: The Wild, Wild West
Farris, Paul W.; Wicks, Andrew C.; Mead, Jenny; Abbott, KatherineCase DARDEN-M-0876-EMarketingIn 2014, tobacco giant Reynolds American Inc. (RAI) had to confront the rapidly evolving global tobacco industry landscape. E-cigarettes, once considered a fad, were becoming increasingly popular. Facing uncharted territory, tobacco companies were uncertain about how to most successfully enter this market and how to do so rapidly.Starting at €8.20
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Looking for (e)Harmony
Wicks, Andrew C.; Mead, Jenny; Shariff, IkramCase DARDEN-BRI-1003-EBusiness Ethics and Corporate Social ResponsibilityA growing company has an opportunity to sign a major client: an online dating service. But that service is notorious for having forbidden ads indicating a search for same-sex partnerships. That policy goes against the corporation's own ethics and the personal views of many of its employees. Yet the company needs a large contract such as this one to sustain itself. What should the company decide to do?Starting at €8.20
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E-Cigarettes: The Wild, Wild West - Teaching Note
Farris, Paul W.; Wicks, Andrew C.; Mead, JennyTeaching Note DARDEN-M-0876TN-EMarketingTeaching note for product M-0876Starting at €0.00
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Background Note on the Philippines and Financial Inclusion
Warnock, Veronica Cacdac; Warnock, Francis E.;Technical Note DARDEN-GEM-0149-EEconomicsThis note provides context regarding financial inclusion in the Philippines. It discusses the nature of poverty in the country; provides details on the financial system, especially the financial organizations that serve the poor; and presents some initiatives to broaden access to finance.Starting at €8.20
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Lifting the Poor: A Microfinance NGO Approach in the Philippines
Warnock, Veronica Cacdac; Warnock, Francis E.;Case DARDEN-GEM-0148-EEconomicsUPLiFT, a microfinance NGO in the Philippines that provided microfinance and social services for the urban poor, was deciding whether to try to attain fast growth (tripling its clients in just a few years) or concentrate on serving the community in the philanthropic way it always had. The case presents UPLiFT's mission and operations, as well as the opportunities and challenges it faced in 2014.Starting at €8.20
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Juul Labs: Guilty by Association?
Wicks, Andrew C.; Wang, Yuhan; Pak, Sally; Botha, Helet; Mead, JennyCase DARDEN-E-0471-EBusiness Ethics and Corporate Social ResponsibilityThe protagonist, the CEO of Juul Labs (Juul), an e-cigarette company founded to help smokers quit cigarettes, is trying to negotiate a merger with Philip Morris International (PMI), the behemoth tobacco company, in the face of bad press about e-cigarettesStarting at €8.20
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Cryptocurrency and the Washington Nationals: Once Bitten, Twice Shy?
Grushka-Cockayne, Yael; Hachem, Kinda; Lenox, Michael; Maiden, Stephen E.;Case DARDEN-S-0393-EStrategyIn May 2022, Jennifer Chen, vice president of strategic partnerships for the Washington Nationals, faced a dilemma. Just months before, the Nationals had embarked on a high-profile sponsorship partnership with Terraform Labs, a decentralized autonomous organization that had created two cryptocurrencies, TerraUSD (UST) and Luna. The Nationals had agreed to accept the stablecoin UST as payment and had emblazoned its ballpark with Terraform Labs' lo...Starting at €8.20
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The Meatpacking Factory - Teaching Note
Wicks, Andrew C.; Mead, JennyTeaching Note DARDEN-E-0369TN-EBusiness Ethics and Corporate Social ResponsibilityTeaching note for product E-0369Starting at €0.00
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Xerox and the Vision Quest - Teaching Note
Wicks, Andrew C.; Mead, JennyTeaching Note DARDEN-E-0367TN-EBusiness Ethics and Corporate Social ResponsibilityTeaching note for product E-0367Starting at €0.00
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Telescope: Squaring Purpose with Reality - Teaching Note
Wicks, Andrew C.; Mead, JennyTeaching Note DARDEN-E-0368TN-EBusiness Ethics and Corporate Social ResponsibilityTeaching note for product E-0368Starting at €0.00