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CJ E&M: KCON Goes Global
Ofek, Elie; Norris, MichaelCase HBS-517083-EMarketingIn January of 2017, CJ Entertainment & Media (E&M) proudly announced that it will be holding its first ever KCON in Mexico City just two months later. CJ Group Chairman Jay Lee and Vice Chairwoman Miky Lee are pleased at the progress that KCON, a Korean-oriented music and cultural convention, has made since its debut in LA in 2012. In the years since 2012, the event has been held every year in LA, and has recently also taken place in New York, To...Starting at €8.20
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CJ E&M: Creating a K-Culture in the U.S., Teaching Note
Ofek, Elie; Norris, MichaelTeaching Note HBS-516022-EMarketingThis teaching note is intented to help instructors with running a class discussion for the case "CJ E&M: Creating a K-Culture in the U.S.". It contains several areas of analysis and discussion that provide guidance to instructors on how to use the case in order to expose students to the topics of international marketing, leveraging event marketing as a form of communication (from organizer as well as sponsor perspectives), and devise a marketing ...Starting at €0.00
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CJ E&M: Creating a K-Culture in the U.S.
Ofek, Elie; Kim, Sang-Hoon; Norris, MichaelCase HBS-515015-EMarketingBuoyed by the success of K-pop music and K-drama television shows in Asian countries, Jay Lee, Chairman of the South Korean conglomerate CJ Group, believed that the time was ripe for taking Korean cultural content to the West. One initiative, carried out by the Group's Entertainment & Media (E&M) division, was a daylong fan convention, called 'KCON' , that was held in Irvine CA in October 2012 and which featured various Korean cultural elements, ...Starting at €8.20
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The Affordable Care Act (E): The August 2009 Recess
Bower, Joseph L.; Norris, MichaelCase HBS-315036-EDuring the Congress's August recess in 2009, the Tea Party makes a big push to stop the health reform bill moving through Congress.Starting at €5.74
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A Digitalizaçao da cadeia de abastecimiento da grupo calvo
Garrido Martinez, E.Case IIST-PI-205-P-PPService and Operations ManagementNo final de 2017, a Divisão Europa da GCV havia terminado um ciclo de três anos de digitalização da cadeia de abastecimento através do projeto Factfoodture. Este projeto havia sido desenvolvido internamente e dirigido em três linhas de ação separadas: um painel de instrumentos do mercado e fatores externos, um sistema de planeamento inteligente e uma plataforma de fornecedores. O caso seria como dar um novo impulso no processo de digitalização em...Starting at €8.20
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Amazon: The total Retailer
Vidal Romero, A.; Garrido Martinez, E.Case IIST-PI-186-E-EService and Operations ManagementAmazon was one of the three leading companies in the e-world (together with Google and Facebook) and the world's largest e-commerce business, with annual sales of more than 100 billion USD. This case describes Amazon's business model and e-commerce environment. It is interesting to analyze Amazon's growth-based model and discuss its future. It is also worth exploring its current and future impact on retailing and the position of its offline compe...Starting at €8.20
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Gruppo Caviro: Il valore dell'uva
Garrido Martinez, E.; Reina Paniagua, R.Case IIST-DGI-368-I-ITInnovation and ChangeCaviro è stata la più grande azienda cooperativa vinicola d'Italia. Fin dalla sua nascita, non solo hanno prodotto vino, ma hanno anche gestito molti dei sottoprodotti della frutta, generando valore fino alla fine. Caviro aveva sviluppato un modello di economia circolare unico con un recupero quasi completo degli scarti della filiera. Questa gestione completa dei rifiuti organici della vendemmia e della vinificazione è stata un complemento perfet...Starting at €8.20
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Grupo Caviro: O Valor das Uvas
Garrido Martinez, E.; Reina Paniagua, R.Case IIST-DGI-368-P-PPEntrepreneurshipA Caviro era a maior cooperativa de vinhos da Itália. Desde a sua criação, não só produziram vinho, como também geriram muitos dos subprodutos da fruta, gerando valor até ao fim. A Caviro desenvolveu um modelo único de economia circular com recuperação quase completa dos resíduos da cadeia de abastecimento. Esta gestão integral dos resíduos orgânicos da vindima e da vinificação foi um complemento perfeito para a produção de vinho. Não apenas em t...Starting at €8.20
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Suntory Beverage & Food Spain: La sostenibilidad como estrategia competitiva
Garrido Martinez, E.; Rodríguez Bouzo, S.; Valderrama, B.Case IIST-DGI-336StrategyLa función de la sostenibilidad no es otra que conectar los intereses de la empresa con las expectativas de la sociedad. El impacto de la pandemia hace necesario un nuevo enfoque que contemple qué nuevas tendencias afectarán a la demanda de los productos y al suministro de las materias primas, y más importante aún si cabe, qué demandarán los clientes, empleados, proveedores e inversores del negocio en el futuro. Y todo ello, bajo la premisa de eq...Starting at €8.20
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Supply chain management: A practical view
Garrido Martinez, E.Technical Note IIST-PIN-27-E-EService and Operations ManagementIncreasingly competitive markets and customers with greater information and choice possibilities raise the need to design and manage an excellent supply chain. For this, it is necessary that all the processes are oriented towards the final consumer, that the main agents of the chain collaborate in their optimization and that they have a long-term vision. The objective of this note is to provide a practical vision of the main concepts related to S...Starting at €8.20