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E-Commerce Analytics for CPG Firms (A): Estimating Sales
Israeli, Ayelet; Lisitsyn, Fedor TedCase HBS-521078-EMarketingThe E-Commerce Analytics group at the traditional CPG firm was in charge of compiling various online sales reports, as well as making data-driven recommendations for sales and marketing tactics. In a series of exercises, students address different data chStarting at €8.20
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E-Commerce Analytics for CPG Firms(C): Free Delivery Terms
Israeli, Ayelet; Lisitsyn, Fedor TedCase HBS-521080-EMarketingThe E-Commerce Analytics group at the traditional CPG firm was in charge of compiling various online sales reports, as well as making data-driven recommendations for sales and marketing tactics. In a series of exercises, students address different data chStarting at €5.74
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E-Commerce Analytics for CPG Firms (B): Optimizing Assortment for a New Retailer
Israeli, Ayelet; Lisitsyn, Fedor TedCase HBS-521079-EMarketingThe E-Commerce Analytics group at the traditional CPG firm was in charge of compiling various online sales reports, as well as making data-driven recommendations for sales and marketing tactics. In a series of exercises, students address different data chStarting at €5.74
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THE YES: Reimagining the Future of E-Commerce with Artificial Intelligence (AI)
Avery, Jill; Israeli, Ayelet; von Maur, EmmaCase HBS-521070-EMarketingTHE YES, a multi-brand shopping app launched in May 2020 offered a new type of buying experience for women's fashion, driven by a sophisticated algorithm that used data science and machine learning to create and deliver a personalized store for every shopper, based on her style preferences, size, and budget. When a woman downloaded THE YES app, she embarked upon an interactive shopping journey that leveraged a fun, easy, gamified user experience ...Starting at €8.20
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A Digitalizaçao da cadeia de abastecimiento da grupo calvo
Garrido Martinez, E.Case IIST-PI-205-P-PPService and Operations ManagementNo final de 2017, a Divisão Europa da GCV havia terminado um ciclo de três anos de digitalização da cadeia de abastecimento através do projeto Factfoodture. Este projeto havia sido desenvolvido internamente e dirigido em três linhas de ação separadas: um painel de instrumentos do mercado e fatores externos, um sistema de planeamento inteligente e uma plataforma de fornecedores. O caso seria como dar um novo impulso no processo de digitalização em...Starting at €8.20
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Amazon: The total Retailer
Vidal Romero, A.; Garrido Martinez, E.Case IIST-PI-186-E-EService and Operations ManagementAmazon was one of the three leading companies in the e-world (together with Google and Facebook) and the world's largest e-commerce business, with annual sales of more than 100 billion USD. This case describes Amazon's business model and e-commerce environment. It is interesting to analyze Amazon's growth-based model and discuss its future. It is also worth exploring its current and future impact on retailing and the position of its offline compe...Starting at €8.20
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THE YES: Reimagining the Future of E-Commerce with Artificial Intelligence (AI), Teaching Note
Israeli, Ayelet; Avery, JillTeaching Note HBS-521097-EMarketingTeaching note for case 521070.Starting at €0.00
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Gruppo Caviro: Il valore dell'uva
Garrido Martinez, E.; Reina Paniagua, R.Case IIST-DGI-368-I-ITInnovation and ChangeCaviro è stata la più grande azienda cooperativa vinicola d'Italia. Fin dalla sua nascita, non solo hanno prodotto vino, ma hanno anche gestito molti dei sottoprodotti della frutta, generando valore fino alla fine. Caviro aveva sviluppato un modello di economia circolare unico con un recupero quasi completo degli scarti della filiera. Questa gestione completa dei rifiuti organici della vendemmia e della vinificazione è stata un complemento perfet...Starting at €8.20
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Grupo Caviro: O Valor das Uvas
Garrido Martinez, E.; Reina Paniagua, R.Case IIST-DGI-368-P-PPEntrepreneurshipA Caviro era a maior cooperativa de vinhos da Itália. Desde a sua criação, não só produziram vinho, como também geriram muitos dos subprodutos da fruta, gerando valor até ao fim. A Caviro desenvolveu um modelo único de economia circular com recuperação quase completa dos resíduos da cadeia de abastecimento. Esta gestão integral dos resíduos orgânicos da vindima e da vinificação foi um complemento perfeito para a produção de vinho. Não apenas em t...Starting at €8.20
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Suntory Beverage & Food Spain: La sostenibilidad como estrategia competitiva
Garrido Martinez, E.; Rodríguez Bouzo, S.; Valderrama, B.Case IIST-DGI-336StrategyLa función de la sostenibilidad no es otra que conectar los intereses de la empresa con las expectativas de la sociedad. El impacto de la pandemia hace necesario un nuevo enfoque que contemple qué nuevas tendencias afectarán a la demanda de los productos y al suministro de las materias primas, y más importante aún si cabe, qué demandarán los clientes, empleados, proveedores e inversores del negocio en el futuro. Y todo ello, bajo la premisa de eq...Starting at €8.20