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Defining Moments: Leading When You're Being Followed
Detert, James R.; Black, Christina; Sachan, NikitaCase DARDEN-OB-1385-ELeadership and People ManagementThis case set follows Alex Stewart, who has built and runs a green energy development firm in the United States. After finding success finding and using underutilized rooftops to erect solar panels and wind turbines in major US cities where the existing power grid couldn’t meet growing demand, Stewart is now looking for similar opportunities in Europe having spent the last two years doing research, forming the necessary networks and partnerships,...Starting at €8.20
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Defining Moments: Leading When You're Being Followed - Teaching note
Detert, James R.; Black, Christina; Sachan, NikitaTeaching Note DARDEN-OB-1385TN-ELeadership and People ManagementTeaching note for product OB-1385Starting at €0.00
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Defining Moments: Leading When You're Being Followed (B)
Detert, James R.; Black, Christina; Sachan, NikitaCase DARDEN-OB-1394-ELeadership and People ManagementThis case set follows Alex Stewart, who has built and runs a green energy development firm in the United States. After finding success finding and using underutilized rooftops to erect solar panels and wind turbines in major US cities where the existing power grid couldn’t meet growing demand, Stewart is now looking for similar opportunities in Europe having spent the last two years doing research, forming the necessary networks and partnerships,...Starting at €5.74
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Prices
Villanueva, Julian; Segarra, José Antonio; Ferrer, IciarTechnical Note MN-385-EAccounting and Control, MarketingDeveloping a pricing policy is particularly complex. While a company can choose from different pricing strategies, it should always be aware that a price is the expression of a value. This value depends on various factors, including the perceived quality of a product and brand reputation. A company must also consider its cost structure, since pricing below cost would lead to financial losses. Furthermore, it must study the behavior of its competi...Starting at €8.20
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The 91-92 Phone Card: Launch and Reassessment
Agell, Pere; Segarra, José AntonioCase M-1023-EMarketingIn the early nineties, Telefónica of Spain foresees the imminent liberalization of the market and decides to promote public telephony with the launch of a calling card as a new means of payment in phone booths. The product was successful in neighboring countries, but it failed to take off in Spain. Coins are still preferred for 95% of calls. The reasons are unclear: bad segmentation, an unattractive product, excessive face value, low distribution...Starting at €8.20
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Annual Accounts
Segarra, José Antonio; Carrillo, JordiTechnical Note JN-29-EAccounting and Control, Corporate Governance, FinanceThis note describes the legal obligation of every corporation's management to prepare its annual accounts, which must then be submitted for approval by the general assembly of shareholders and subsequently filed for recording in the Commercial Registry. The note further details the documents included in the annual accounts and the legal requirements that must be met.Starting at €8.20
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Umbrella of Protection: Health, Disability, and Life Insurance
Fairchild, Gregory B.; Fairchild, Tierney; Black, Christina; Jones, Liz Ivaniw; ; Maiden, Stephen E.Case DARDEN-F-1873-EFinanceMatthew Andrews and Elizabeth (Liz) Graham had recently graduated college and planned to get married soon. They had both accepted jobs in Washington, DC, and would be moving to Gainesville, Virginia. Matthew would be working as a software engineer with both medical and life insurance, and Liz was taking a job as an advertising agent with no benefits. Until they started their jobs, neither Matthew nor Liz had health insurance. This was a source of...Starting at €8.20
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Defining Moments: Whom Should We Promote?
Detert, James R.; Black, ChristinaCase DARDEN-OB-1301-ELeadership and People ManagementA senior manager of marketing and sales at a large medical devices firm has convened his team to help him choose a new manager that will be capable of attracting new business and promoting overall revenue growth. The decision has been narrowed down to two, equally qualified candidates: an outgoing and outspoken woman, and a well-liked man. The conversation is going in circles until someone mentions that the woman’s behavior at the office party wa...Starting at €8.20
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Openforyou.com
Dahab, Deborah; Segarra, José AntonioCase M-1107-EInformation Technologies, MarketingA new virtual store selling bicycles and accessories aimed at serious cyclists is weighing up the alternatives for growth and financing in light of modest initial results. The entrepreneur, an MBA who has made the switch from off-line business, reflects on the mistakes made in the past and how best to grow the business in the future. Should he change the brand? Is the pricing policy right? How can he make the site viable and increase the number o...Starting at €8.20
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Visualfy: Improving the Quality of Life of an Invisible Community
Gallo, Iñigo; Segarra, José AntonioCase M-1359-EEntrepreneurship, Marketing, StrategyVisualfy is a start-up introducing technology (software and hardware) to help people in the deaf community solve some basic problems in their homes: for example, knowing whether someone is ringing the doorbell, whether the baby is crying or the fire alarm is going off. This case presents the reader with the start-up's situation just a few months before launch. The two founding partners have to make key decisions to ensure the launch's success: Wh...Starting at €8.20