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La tarjeta telefónica (B)
Agell, Pere; Segarra, José Antonio; James, J.Case M-1022MarketingStarting at €5.74
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La tarjeta telefónica (A)
Agell, Pere; Segarra, José Antonio; James, J.Case M-1000MarketingEn febrero de 1994 se formalizó la constitución de un consorcio de exportación, formado por ocho empresas españolas, todas ellas fabricantes de maquinaria y equipos para procesar y/o envasar alimentos. Su objetivo comercial era la penetración del mercado de la República Popular China. El caso describe el proceso de gestación o diseño del consorcio, con especial énfasis en el papel desarrollado por Josep Mª Maymó, promotor y futuro consejero deleg...Starting at €8.20
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The Phone Card (B)
Agell, Pere; Segarra, José Antonio; James, J.Case M-1022-EMarketingStarting at €5.74
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The Phone Card (A)
Agell, Pere; Segarra, José Antonio; James, J.Case M-1000-EMarketingStarting at €8.20
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Relational Contracts and the Roots of Sustained Competitive Advantage
Henderson, Rebecca M.Case HBS-313105-EThis note focuses on organizational "competencies" or "capabilities" as a potential source of sustained competitive advantage. Research in this area hypothesizes that some firms outperform their competition because they can do things that their rivals cannot.Starting at €8.20
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Shareholder Value Maximization, Fiduciary Duties, and the Business Judgement Rule: What Does the Law Say
Henderson, Rebecca M.; He, TonyCase HBS-318097-EStarting at €8.20
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Best Practice in Consumer Packaged Goods Management, Teaching Note
Henderson, Rebecca M.; Johnson, RyanTeaching Note HBS-312062-ETeaching Note for 311-116, 311-117, 311-118, 311-119, 311-120.Starting at €0.00
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Investor "Short-Termism": Really A Shackle
Rose, Clayton; Henderson, Rebecca M.Case HBS-315084-EStarting at €8.20
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Procter & Gamble: Marketing Capabilities
Henderson, Rebecca M.; Johnson, RyanCase HBS-311117-EMarketingP&G had become known and recognized as a marketing machine. It was the largest advertiser in the world, with 2010 spending of $8.68 billion. From the company's early exploitation of broadcast media (radio and television) for its soap products to more receStarting at €8.20