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Case

La tarjeta telefónica (A)

By Agell, Pere / Segarra, José Antonio / James, J.

Marketing

En febrero de 1994 se formalizó la constitución de un consorcio de exportación, formado por ocho empresas españolas, todas ellas fabricantes de maquinaria y equipos para procesar y/o envasar alimentos. Su objetivo comercial era la penetración del mercado de la República Popular China. El caso describe el proceso de gestación o diseño del consorcio, con especial énfasis en el papel desarrollado por Josep Mª Maymó, promotor y futuro consejero delegado del consorcio, así como por los directivos de AMEC, una asociación de exportadores.

Collection: IESE (España)

Ref: M-1000

Format: PDF

Number of pages: 14

Publication Date: May 1, 1995

Language: Spanish, English

Review date: May 1, 1995

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Description

Year: 1993-94

La tarjeta telefónica (A)

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La tarjeta telefónica (A)

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La tarjeta telefónica (A)

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