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Calle 13: The Urban Band Route to Fame (Spanish version)
Valerie Rivera Lozada; Victor QuiñonesCase IVEY-9B13AS035MarketingA Latin-based urban music ensemble, Calle 13, shapes its art form to redefine the rap/reggaeton scene that is predominant in Latin America. This redefinition includes political and social backlash towards the leaders of various countries, including the band members’ homeland of Puerto Rico. While the group’s political and social criticism results in some welcome exposure for the musicians, it also results in cancelled shows. The group wants to ex...Starting at €8.20
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Play On. Building the Entrepreneurial Opportunity (A) (Spanish version)
J. Robert Mitchell; Ken MarkCase IVEY-9B10MS074Entrepreneurship, StrategyThe founder of Play On!, a national street hockey tournament, is in the process of reviewing his venture and determining what led to its failure in 2006. The case focuses on entrepreneurial decision-making, opportunity identification, and the ability to adapt to the environment given new information. This is a two-part case: the first case focuses on the founder's review of his venture in 2006. The supplemental case,Play On! Weighing the Option t...Starting at €8.20
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Maple Retreat Golf and Country Club (Spanish version)
Lyn Purdy; Stephen Rene FreyCase IVEY-9B08CS023Entrepreneurship, Leadership and People ManagementEste caso se ha fijado en un campo de golf en Aurora, Ontario. El superintendente del club y el asistente del superintendente entrevistarán tres candidatos para un puesto de mantenimiento del campo verde en Maple Retreat Golf and Country Club. El club superintendente debe decidir qué preguntas hacer de los tres candidatos, teniendo en cuenta las preguntas que no podía pedir a los candidatos. Este caso está pensado para ser utilizado por el módulo...Starting at €8.20
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Camp Wahanowin (Spanish version)
Elizabeth M.A. Grasby; Eric SilverbergCase IVEY-9B12AS03MarketingEl propietario y director de un campamento residencial de verano para niños reconoce la necesidad de hacer algunos cambios para la próxima temporada. Su objetivo principal es aumentar el número de campistas. Específicamente, se necesitan iniciativas de venta para reforzar las sesiones de agosto, un mes cuando el campamento experimenta disminución de matrícula. Tiene algunas decisiones claves, incluyendo en qué grupo enfocar, cómo promover las ses...Starting at €8.20
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Hidden River Golf Club (Spanish version)
Elizabeth M.A. Grasby; Joanne DrouillardCase IVEY-9B00MS21Entrepreneurship, StrategyEl socio y gerente general de Hidden River Golf Club debe prepararse para una asamblea de accionistas en donde presentará una visión general de la situación financiera del club y sus recomendaciones sobre tres importantes cuestiones: expandir o no el campo de nueve hoyos a dieciocho hoyos; establecer la lista de precios para la próxima temporada de golf; y abolir o mantener la membresía por la temporada. Los estudiantes serán expuestos a la utili...Starting at €8.20
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Extraordinary Journeys: Wild Times in the Safari Industry (Spanish version)
David HallidayCase IVEY-W28187Entrepreneurship, StrategyIn April 2017, an entrepreneur in the tour operator industry faced a potential investment decision. Her company, Extraordinary Journeys (EJ), created custom luxury African safaris for a US-based clientele. While EJ had enjoyed dramatic growth since its founding in 2009, the entrepreneur worried that competitive pressures were increasing, as resource-rich companies had entered the market, drawn by the industry's rapid growth. In response to this g...Starting at €8.20
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FIFA: The Beautiful Game and Global Scandal (Spanish version)
Charles McMillan; Jeffrey GandzCase IVEY-9B15CS029Leadership and People ManagementAt dawn on May 29, 2015, Swiss authorities acting on behalf of the U.S. Federal Bureau of Investigation entered a plush hotel in Zurich, Switzerland to arrest nine senior executives of FIFA (Fédération Internationale de Football Association), soccer’s global governing body, as delegates from across the world convened to elect a president to lead them for the next four years. The incumbent president, who had been in office since 1998, at first ref...Starting at €8.20
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Ontario Place Revitalization (Spanish version)
Mary Gillett; Paul BigusCase IVEY-9B12MS087StrategyIn 2012, the Ontario provincial government announced that after 41 years in operation, the iconic Toronto tourist attraction Ontario Place would be shut down. The immediate closing would save the province and tax payers an estimated $20 million a year and eliminate at least 48 full-time jobs and 600 summer positions in the process. Ontario Place attendance had dropped sharply from an average of three million visitors during the early 1980's, to j...Starting at €8.20
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IMAX: Larger Than Life (Spanish version)
Anil NairCase IVEY-9B09MS19Entrepreneurship, StrategyIMAX ha participado en varios aspectos de la industria del cine del grande-formato: la producción, la distribución, las operaciones del teatro, desarrollo de sistemas y de arrendamiento financiero El caso ilustra el uso de IMAX de sus capacidades únicas para seguir una estrategia enfocada de la diferenciación. IMAX fue centrado inicialmente en las películas del formato grande que fueron educativas con todo el entretenimiento, y los teatros fueron...Starting at €8.20
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Diana Uribe: Fighting the Viral Spread of Fake News (Spanish Version)
Liliana Lopez JimenezCase IVEY-9B18MS123StrategyOn August 31, 2016, a well-respected and highly influential cultural broadcaster and entrepreneur in Colombia was the subject of a fake news attack. A message started spreading over the WhatsApp messaging service wrongfully attributing to her a vociferous statement opposing the Colombian peace-making process. On September 2, 2016, she produced a disconfirming video, in which she made it clear that the statement was not written by her; that it did...Starting at €8.20