This website uses technical, customisation and analytical cookies, both first-party and third-party, to anonymously facilitate browsing and analyse statistics on use of the website. Learn more
Search results
-
Marketing Management
Michael R. PearceTechnical Note IVEY-9B08A015-EKnowledge and Communication, MarketingMarketing improves an organization's performance by establishing and fostering profitable relationships with customers. This note details the major choices faced by marketing professionals and the 10 steps for preparing a successful marketing plan.Starting at €8.20
-
A Note on Queuing Models
Rasha Kashef; Felipe RodriguesTechnical Note IVEY-9B19E006-EDecision AnalysisQueues (or waiting lines) are common in modern life. We wait in lines at the campus cafeteria, to board an airplane, in the emergency room, and when we call a company for customer service. We even wait for applications to be initiated and processed by our smartphone processors, and our online orders wait to be fulfilled at companies’ warehouses before being shipped to us. How long we wait in line depends on several factors and parameters. It may ...Starting at €8.20
-
How to Tackle a Strategy Case
Cara C. MaurerTechnical Note IVEY-9B21M040-EStrategyThis short technical note offers a multi-step process for how to analyze a strategy case. The technical note makes reference to frameworks and tools found in the following strategy textbook: Mary M. Crossan, Cara C. Maurer, W. Glenn Rowe, and Michael J. Rouse, Strategic Analysis and Action, 10th ed. (Toronto, ON: Pearson Publishing, 2021) [forthcoming]. This note explains that cases have no single correct answer and that if the analysis has no te...Starting at €8.20
-
Guidelines for Doing an Impact Assessment
Diane-Laure Arjalies; Pratima BansalTechnical Note IVEY-9B20B010-EAccounting and Control, StrategyAn impact assessment enables organizations to assess the wider impact of their activities on stakeholders, beyond the financial impacts. By assessing all impacts, managers can make better decisions, leading to a more positive impact; reduce their organizaStarting at €8.20
-
Note on the Global Airline Industry in 2020
Benjamin Gomes-Casseres; Jacob JuddTechnical Note IVEY-9B21M011-EEconomics, StrategyIn 2019, the global airline industry generated revenues of over US$880 billion. One year later, as the COVID-19 pandemic raged, demand had fallen to half of its previous level and airlines faced tough challenges. The COVID-19 pandemic was a new and severeStarting at €8.20
-
Using the SWOT Framework in the Healthcare Sector
Arthur DaemmrichTechnical Note IVEY-9B16M076-EStrategyAnalyzing an organization using the strengths, weaknesses, opportunities, and threats (SWOT) framework generates crucial insights for decisions on major new initiatives. For example, when considering an acquisition or launching a new product or service, aStarting at €8.20
-
Ethical Implications of Artificial Intelligence, Machine Learning, and Big Data
Gregory S. Zaric; Kyle Maclean; Jasvinder MannTechnical Note IVEY-9B21E004-EDecision AnalysisTechnology is advancing at a rapid rate, changing various aspects of our everyday lives. Businesses and governments are trying to adapt to this change by embracing positive aspects, while remaining attentive to negative aspects. This note focuses on technologies such as artificial intelligence, machine learning, and big data, considering the ethical issues that these technologies create within our society and also how these ethical issues are bei...Starting at €8.20
-
A Note on Financial Ratios: A Beginner's Guide
Frank Li, Janey ZhangTechnical Note IVEY-W25399-EAccounting and Control, FinanceThis short note introduces all of the important and commonly used financial ratios, organized into five categories: (1) liquidity ratios, which measure a company’s ability to meet short-term debt obligations; (2) leverage ratios, which evaluate a company’Starting at €8.20
-
A Note on Income Statements: A Beginner's Guide
Zhichuan (Frank) Li; Janey ZhangTechnical Note IVEY-9B21B009-EAccounting and Control, FinanceIf you can understand football scoring or read a recipe, you can understand an income statement, with the help of this note. It is important to understand an income statement because it tells investors or any stakeholder of a company whether or not the company is making money. An income statement also gives information to company managers to make better forecasts and decisions.Starting at €8.20
-
Note on Financial Accounting: The Financial Accounting 'Term Sheet'
Matthew Sooy; Michael Saunders; Alex SolomosTechnical Note IVEY-9B19B006-EAccounting and ControlThis note, which serves as a glossary, was constructed to ease the transition of students into financial accounting courses. The glossary includes both foundational terms that are widely used and terms introduced in one or more common financial accounting cases. The terms are explained in a manner that aims to inform both novice and advanced students.Starting at €8.20