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Being Early Beats Being Better
Greve, Henrich R.; Seidel, Marc-David L.Article HBS-F1406D-EStrategyResearch on product adoption in the airline industry suggests that being first to market can make a big difference to an offering's success, even if the customers are companies rather than consumers.Starting at €8.20
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Being More Productive
Allen, David; Schwartz, Tony; McGinn, DanielArticle HBS-R1105D-EAllen, the author of the best seller Getting Things Done, and Schwartz, the author of the best seller Be Excellent at Anything and the CEO of The Energy Project, are two of the world's foremost authorities on increasing personal efficiency. Yet although they agree on much, their ideas on how to maximize the output of knowledge workers are fundamentally different. In this edited conversation with HBR, they discuss their own approaches and what the...Starting at €8.20
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The Economics of Well-Being
Fox, JustinArticle HBS-R1201D-EGross domestic product has long been the chief measure of national success. But there's been a lot of talk lately about changing that, from economists and world leaders alike. GDP is under siege for three main reasons. First, it is flawed even on its own terms: It misses lots of economic activity (unpaid household work, for example) and, as a single-number representation of vast, complex systems, is inevitably skewed. Second, it fails to account ...Starting at €8.20
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The Would-Be Pioneer
Green Carmichael, SarahArticle HBS-R1104M-EAfter many shorter stints abroad, and extensive experience in China, Linda Myers took a job in human resources with Korean firm SK Holdings - but was unprepared for the culture clash. In her two years in Seoul, Myers not only experienced social isolation at the office but also found that, like many change agents, her ideas went unimplemented. Yet as one of the first American female executives at a Korean firm, there was no one she could turn to f...Starting at €8.20
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Be Yourself, but Carefully
Rosh, Lisa; Offermann, Lynn R.Article HBS-R1310J-EA rise in collaborative workplaces and dynamic teams over recent years has heightened the demand for "authenticity" and "instant intimacy," and managers are supposed to set an example. But sharing thoughts, feelings, and experiences at work can backfire if it's hastily conceived, poorly timed, or inconsistent with cultural or organizational norms. Getting it right can be challenging for leaders at any stage of their careers. The authors draw on f...Starting at €8.20
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E-Mail: Not Dead, Evolving
Gill, BarryArticle HBS-F1306Z-EInformation TechnologiesE-mail management company Mimecast shares the results of a 2012 survey of 2,600 workers in the U.S., UK, and South Africa who use e-mail every day. Due to the highly graphical nature of the Vision Statement, we offer this reprint in color, PDF format only. We recommend printing it out in color to maximize its effectiveness.Starting at €8.20
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Don't Be Undersold!
Steenkamp, Jan-Benedict E.M.; Kumar, NirmalyaArticle HBS-R0912K-EMarketing"Aldi" is a word that strikes fear in the hearts of brand managers across Europe. A chain of low-budget retail stores with sales of $73.5 billion in 2008, Aldi invented what is commonly referred to as the hard-discount store, a format that is destroying between a quarter and a half trillion dollars in brand sales annually. Brand executives at major consumer packaged goods companies have mostly been caught off guard by this success. The authors' r...Starting at €8.20
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Multitaskers May Be Advertisers' Best Audience
Zigmond, Dan; Stipp, HorstArticle HBS-F1101Z-EMarketingMany media strategists have been so busy bemoaning the demise of the TV commercial that they've failed to spot a new opportunity: People are combining TV watching and internet use in ways that could be highly valuable to advertisers. Research shows that multitaskers often take what they see in a TV ad and run to the internet, looking for more information. Smart advertisers will be a step ahead, waiting for them there. Due to the highly graphical...Starting at €8.20
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To Thine Own Staff Be Agreeable
Davies, Gary; Chun, RosaArticle HBS-F0706H-ELeadership and People ManagementStudies show that the more staffers' opinions of a company outshine customers', the greater that company's sales growth will be.Starting at €8.20
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To Reduce E-mail, Start at the Top
Brown, Chris; Killick, Andrew; Renaud, KarenArticle HBS-F1309B-ELeadership and People ManagementHow one company successfully dealt with the e-mail glut: After executives underwent training to reduce the number of e-mail messages they sent, the output of other employees fell, too--even though they received no training or feedback. The result was a 7% gain in productivity.Starting at €8.20