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Simple Linear Regression
Agell, Pere; Ariño, Miguel AngelTechnical Note ADN-252-EDecision Analysis, EconomicsThis note explains the simple linear regression model and its uses for forecasting.Starting at €8.20
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Subjective Decisions, Perception and Time
Baucells Alibés, Manel; García-Castro, RobertoTechnical Note ADN-288-EDecision Analysis, EconomicsRecently, the way people commonly deal with decisions involving time has become an important research topic for economists and psychologists alike. This note offers a summary of some of the main results, which have applications in understanding consumer behavior and also in everyday life to help us make better decisions. This note is based on the note "Time, Perception and Decision-Making" from Manel Baucells and Lucy Chatburn, ADN-264-E.Starting at €8.20
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Microsoft Excel Essentials I
Alegre, Inés; Serrano, Alejandro; Alonso, ClaraTechnical Note ADN-289-EDecision AnalysisThis technical note presents some useful functions of Microsoft (MS) Excel© that all managers should be familiar with. MS Excel is the tool of choice for most types of business computations as it is very powerful, yet simple enough to be easily used. Having a basic knowledge on how to perform calculations or draw graphs in a MS Excel spreadsheet is a useful skill that can be applied in many business situations. MS Excel has hundreds of formulas ...Starting at €8.20
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Counterfeits and E-Commerce: Why Even Build It?
Mani, Vidya; Thomas, Doug; Maiden, Stephen E.Case DARDEN-OM-1753-EService and Operations ManagementThis public-sourced case set in early 2021 examines the role counterfeiting has come to play in e-commerce, specifically at Amazon, which represents over one-third of the US online market. The case's protagonist is Amy Vega, who, along with Jason Larson, has cofounded a humidity-detection-device company with a product called the Hygro. Vega and Larson hope to sell the Hygro on leading e-commerce sites such as Amazon. But should they? Vega's res...Starting at €8.20
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Measuring Risk in Investment Projects: NPV at Risk
García-Castro, RobertoTechnical Note ADN-286-EDecision Analysis, FinanceNPV is based on the discount of expected, future cash flows. As such, it is subject to substantial uncertainty in real applications. This uncertainty is often neglected in some companies due to a lack of appropriate tools to manage it. One way to account for all the risk associated with a particular investment project is to use the probability distribution associated with the NPV (NPVAR), once the main uncertainties have been identified and measu...Starting at €8.20
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Harlequin Enterprises: Assessing e-Books
Rod E. White; Tony S. Frost; Ken MarkCase IVEY-9B14M027-EStrategyHarlequin Enterprises is a well-known publisher of women's fiction and the global leader in series romance fiction. In 2013, e-book penetration of romance fiction has exceeded 50 per cent of unit sales. The vice-president of strategy is trying to make sense of the e-book opportunity and threat. She is wondering what impact e-books would have on Harlequin's business model: its relationship with authors, distributors and competitors.Starting at €8.20
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Risk Preferences and the Role of Intuition Under Uncertainty
Baucells Alibés, Manel; Heukamp, FranzTechnical Note ADN-287-EDecision Analysis, EconomicsManagers typically make their decisions under many constraints (time, resources, skills, emotions, and ability to process vast information) that limit their "rationality." Therefore, they frequently rely on intuition when making decisions. This note describes some of the common mistakes of intuitive decision making. Learning about mistakes does not eliminate them but it does allow us to recognize situations in which a particular error is likely ...Starting at €8.20
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Semir's E-Commerce: Success and Exploration
Juan Shan; William Wei; Xiaojia Sunny WangCase IVEY-9B18A019-EMarketing, StrategyZhejiang Semir E-Commerce Co. Ltd., the online subsidiary of Chinese casual clothing company Zhejiang Semir Group Co. Ltd. (Semir), grew continuously from its launch in 2012 to become a main contributor to Semir’s success, contributing approximately 30 per cent of Semir’s annual revenue by 2016. Semir entered the online market relatively late after many competing Chinese clothing manufacturers had already established their presence online. Yet it...Starting at €8.20
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Hindustan Unilever Mulls Over E-grocery Market Option
Sandeep Puri; Manjusha Subramanian; Abhinav GrandhiCase IVEY-9B15A054-EMarketing, StrategyThe prospect of online grocery (e-grocery) shopping has generated a substantial amount of interest. Many fast-moving consumer goods companies have entered this potential market, and Hindustan Unilever Limited (HUL) is contemplating building its own e-grocery platform. However, e-grocery firms have yet to develop a business model that can consistently deliver profits while also creating value for customers. HUL needs to assess the potential barrie...Starting at €8.20
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E-Mail: Not Dead, Evolving
Gill, BarryArticle HBS-F1306Z-EInformation TechnologiesE-mail management company Mimecast shares the results of a 2012 survey of 2,600 workers in the U.S., UK, and South Africa who use e-mail every day. Due to the highly graphical nature of the Vision Statement, we offer this reprint in color, PDF format only. We recommend printing it out in color to maximize its effectiveness.Starting at €8.20