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Eye Care (A, B, C, D y E) - Nota del instructor
Stein, GuidoTeaching Note DPOT-47Leadership and People Management, MarketingAlejandro Lanzagorta es un business manager de la multinacional de productos oftálmicos Eye Care. Lleva catorce años en la compañía y destaca por sus resultados (ha recibido varios premios) y entrega. Aspira a ser el director de su unidad de negocio y los últimos que han ocupado ese puesto han corroborado sus expectativas. Por ello, cuando en el 2006 quedó vacante el puesto, pensó que sería su oportunidad, pero fue ocupada por un veterano direct...Starting at €0.00
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GLOVO: Q-commerce, the evolution of E-commerce. Teaching Note
Audicana Arcas, J.; Martínez Jiménez, M.Teaching Note IIST-PITN-219-E-EService and Operations ManagementIn June 2021, Glovo, the Spanish delivery company par excellence, had just raised 450 M euros in financing and was close to 2,000 M in valuation, five years after its foundation. However, the path had not been easy for a company that was versioning the traditional concept of “errand boy” by incorporating technology. Its business model had changed several times to compete in a market dominated by giants and find its place in the world. Its latest ...Starting at €0.00
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Formula E Championship Racing (A) and (B), Teaching Note
Higgins, Robert F.; Weber, JamesTeaching Note HBS-819101-EEntrepreneurshipTeaching note for cases 819011 and 819012.Starting at €0.00
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SF Express: From Delivery to E-Commerce, Teaching Note
Zhu, FengTeaching Note HBS-616018-EService and Operations ManagementTeaching note for case 616003.Starting at €0.00
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Audio Advice: From Retail to E-Tail - Teaching Note
Michael A. StankoTeaching Note IVEY-8B17A036-EMarketingTeaching note for product 9B17A036.Starting at €0.00
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Kuaishou: Developing a Livestreaming E-Commerce Business - Teaching Note
Wei Li, Junfeng Tian, Jianping Liang, Jing Chen, Hubert PunTeaching Note IVEY-W26401-EMarketing, StrategyTeaching note for product W26400.Starting at €0.00
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Barnes & Noble: Managing the E-Book Revolution, Teaching Note
MacCormack, Alan; Dunn, Brian Kimball; Kemerer, Chris F.Teaching Note HBS-614040-EService and Operations ManagementTeaching Note for 613073.Starting at €0.00
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StoreKing: Reaching Rural Consumers with Assisted E-Commerce - Teaching Note
Sanal Kumar VelayudhanTeaching Note IVEY-8B20A066-EMarketingTeaching note for product 9B20A066.Starting at €0.00
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Icelandair (A, B, C, D y E) - Teaching Note
Mitchell, Jordan; Sigurjonsson, Throstur Olaf; Berrone, PascualTeaching Note SMT-132-ECorporate Governance, Innovation and Change, StrategyThis five-part case series considers Icelandair at a couple of key inflection points in its recent history. Case A, set in early 2017 on the airline's 80th anniversary, the airline is faced to question its strategy after its impressive seven-year run of dynamic growth and solid returns comes to a somewhat abrupt end due to extreme pricing competition and upward cost pressure. The case delves into the development of the airline and its "hybrid" bu...Starting at €0.00
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Sales Force Integration at FedEx Series (A-E), Teaching Note
Godes, David B.Teaching Note HBS-508073-EMarketingTeaching Note for [506029], [506030], [506031], [506032], and [506033].Starting at €0.00