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Agro Sevilla e la Tempesta Perfetta
Llano Irusta, M. A.Case IIST-PI-224-I-ITService and Operations ManagementQuesto caso riguarda l'evoluzione del settore spagnolo delle olive da tavola tra il 2018 e l'inizio del 2020 a fronte dell'imposizione di tariffe del 34,75% sulle olive nere ossidate spagnole. Analizza inoltre i dati di settore per il 2018 e il 2019 e i movimenti strategici in tempi di crisi dei principali concorrenti di Agro Sevilla come Ángel Camacho, Dcoop e Aceitunas Guadalquivir. Presenta anche i cambiamenti strutturali della società che son...Starting at €8.20
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Hindustan Unilever Mulls Over E-grocery Market Option (Spanish version)
Sandeep Puri; Manjusha Subramanian; Abhinav GrandhiCase IVEY-9B15AS054Marketing, StrategyThe prospect of online grocery (e-grocery) shopping has generated a substantial amount of interest. Many fast-moving consumer goods companies have entered this potential market, and Hindustan Unilever Limited (HUL) is contemplating building its own e-grocery platform. However, e-grocery firms have yet to develop a business model that can consistently deliver profits while also creating value for customers. HUL needs to assess the potential barrie...Starting at €8.20
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Rudolf Schwarz en Ariadna AG (B)
Stein, Guido; Pin Arboledas, José RamónCase DPO-110Leadership and People ManagementEn octubre de 2007, Rudolf Schwarz (53 años) fue nombrado director de sector público para Europa Occidental de GB Telecom. El nombramiento se produjo dentro de una reorganización del comité de dirección de Ariadna AG, empresa alemana adquirida por GB Telecom a finales de 2003. Rudolf siguió manteniendo una relación muy cordial con Cristoph Reifers, consultor que había sido su coach durante más de medio año en 2006. Se veían con regularidad. Poco ...Starting at €5.74
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To Reduce E-mail, Start at the Top
Brown, Chris; Killick, Andrew; Renaud, KarenArticle HBS-F1309B-ELeadership and People ManagementHow one company successfully dealt with the e-mail glut: After executives underwent training to reduce the number of e-mail messages they sent, the output of other employees fell, too--even though they received no training or feedback. The result was a 7% gain in productivity.Starting at €8.20
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Giving Feedback
Elghanayan, Ruben; Gallego, Sheila; Ribera, AlbertoTechnical Note DPON-148-ELeadership and People ManagementThe main objective of this technical note is to examine in depth the theoretical bases that enable a better understanding of the different reactions there are to feedback, as well as to improve the effectiveness and quality of communication in the work environment. The intention is to answer the following questions: What factors are involved in determining feedback? What is the most appropriate method to prevent the recipient reacting emotionally...Starting at €8.20
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PI-188-I L Gruppo Agro Sevilla e la Sfida del Mercato Americano
Llano Irusta, M. A.Case IIST-PI-188-I-ITService and Operations ManagementAgro Sevilla è stata fondata in Andalusia nel 1977 come cooperativa di secondo grado e nel 2017 è diventata una delle principali realtà produttive, confezionatrici ed esportatrici di olive in tutto il mondo. Nel 1994 si è guadagnata il titolo di primo esportatore spagnolo nel settore. Il 22 giugno del 2017, le due più grandi aziende americane produttrici di olive nere, Musco Family Olive e Bell-Carter Foods, hanno presentato ricorso al Dipartimen...Starting at €8.20
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Random House: Shifting to E-Books in a Globalized World
Sarah Bickert; Volker Diestegge; Thorsten Knauer; Katja Möslang; Andrea Schroer; Friedrich SommerCase IVEY-9B13M083-EStrategyThe publisher Random House, a fully owned subsidiary of the German family company Bertelsmann SE & Co. KgaA, faces significant changes in its markets and internal structure. While printed books have been the company’s core competence from its earliest years, with the advent of the Internet, customers, especially in the West, are beginning to prefer electronic books. Will printed books be completely replaced by digital ones, or will e-books remain...Starting at €8.20
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In E-Commerce, More Is More
Eisingerich, Andreas B.; Kretschmer, TobiasArticle HBS-F0803B-EMarketingMost managers believe that filling their websites with a broad array of information diverts attention from their company's core offerings. A new global study, however, has revealed just the opposite: that such information increases customer engagement. The research also shows that exploiting consumers' desire for engagement is the strongest predictor of superior shareholder value for e-commerce companies.Starting at €8.20
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El despido: una política desconocida de dirección de personas
Pin Arboledas, José Ramón; Stein, GuidoTechnical Note DPON-160Leadership and People ManagementEsta nota técnica analiza las características del despido en un mundo digital en el que la política corporativa en torno al mismo se ha convertido en una clave estratégica. Se dan las pautas para que los despidos sean justos, individuales y oportunos, evitando los injustos colectivos e inoportunos que han jalonado la época analógica de las empresas.Starting at €8.20
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EasyLife: Developing a Regional E-Commerce Platform
Miao Cui; Xin Li; Yan Zhao; Sitara Aziz; Yupan Guo; Linhai GuoCase IVEY-9B17M032-EEntrepreneurship, StrategyAfter several years of effort, Dalian Zhongding Information Co. (DZI) had become the leading prepaid card distributor in Liaoning Province. When government regulations and the rise of online third-party payment options sent the prepaid card business into decline, DZI transformed itself into an online intermediary by building a regional e-commerce platform offering fast home delivery, mainly of supermarket products. Despite its marketing efforts, ...Starting at €8.20