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Strengthening the Brand with Digital Marketing (Spanish version)
Avery, Jill; Dev, Chekitan S.; O'Connor, PeterCaso HBS-316S10MarketingAccor, the world's leading hotel operator with a portfolio of fourteen hospitality brands (including Sofitel and Novotel) in 92 countries, prided itself on living up to its motto, "To open new frontiers in hospitality." Accor was indeed contemplating how to do just that-but not by tackling a new frontier of the geographic variety. Rather, the firm was further exploring the digital frontier via a new distribution channel that would allow it to bet...Desde 8,20 €
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Accor: Strengthening the Brand with Digital Marketing, Teaching Note
Avery, Jill; Dev, Chekitan S.; O'Connor, PeterNota del Instructor HBS-316103-EMarketingTeaching Note for Accor: Strengthening the Brand with Digital Marketing, case 315138.Desde 0,00 €
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The Park Hotels: Revitalizing an Iconic Indian Brand, Teaching Note
Avery, Jill; Dev, Chekitan S.Nota del Instructor HBS-517076-EMarketingTeaching note for case 314114.Desde 0,00 €
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Rosewood Hotels and Resorts: Branding to Increase Customer Profitability and Lifetime Value, Teaching Note
Dev, Chekitan S.; Stroock, Laure MougeotNota del Instructor HBS-2088-EMarketingTeaching Note to (2087). There is a Customer Lifetime Value tool designed to accompany the case. There is no charge to you to use this online tool with your students--it is included with the purchase of the case. If you wish to review it or provide it to your students use this web address: http://hbsp.harvard.edu/multimedia/flashtools/cltv/index.htmlDesde 0,00 €
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The Marriott-Starwood Merger: Navigating Brand Portfolio Strategy and Brand Architecture
Avery, Jill; Dev, Chekitan S.; Stroock, Laure MougeotCaso HBS-518081-EMarketingIn September 2016, Marriott completed its $13.3 billion acquisition of Starwood Hotels & Resorts, which added 11 brands to its already robust 19 hotel brand portfolio. Tina Edmundson, Marriott's global brand officer, was charged with making sense of the brand portfolio and designing a strategy that would clearly differentiate each brand from the others and a brand architecture system to communicate to consumers how to navigate among them. She wou...Desde 8,20 €
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The Corporate Brand: Help or Hindrance (Commentary for HBR Case Study)
Dev, Chekitan S.Artículo HBS-R0802Z-EMarketingEach of Lilypad's boutique hotels has its own sense of place and definition of customer experience. Though loyal to their favorites, guests don't visit other luxury properties in the collection or even realize they're affiliated. To boost the lifetime value of existing customers and reach new ones, CEO Andre Cleary is thinking about positioning the hotels more directly under the corporate umbrella. The company could gain scale efficiencies and po...Desde 8,20 €
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The Corporate Brand: Help or Hindrance (HBR Case Study)
Dev, Chekitan S.Artículo HBS-R0802X-EMarketingEach of Lilypad's boutique hotels has its own sense of place and definition of customer experience. Though loyal to their favorites, guests don't visit other luxury properties in the collection or even realize they're affiliated. To boost the lifetime value of existing customers and reach new ones, CEO Andre Cleary is thinking about positioning the hotels more directly under the corporate umbrella. The company could gain scale efficiencies and po...Desde 8,20 €
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The Park Hotels: Revitalizing an Iconic Indian Brand
Avery, Jill; Dev, Chekitan S.Caso HBS-314114-EMarketingPriya Paul, chairperson of The Park Hotels, an award-winning portfolio of thirteen boutique hotels scattered across India, was in the midst of a brand revitalization program. Landor Associates, a leading brand consultancy had identified three areas of conDesde 8,20 €
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Accor: Strengthening the Brand with Digital Marketing
Avery, Jill; Dev, Chekitan S.; O'Connor, PeterCaso HBS-315138-EMarketingAccor, the world's leading hotel operator with a portfolio of fourteen hospitality brands (including Sofitel and Novotel) in 92 countries, prided itself on living up to its motto, "To open new frontiers in hospitality." Accor was indeed contemplating howDesde 8,20 €
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Rosewood Hotels and Resorts: Branding to Increase Customer Profitability and Lifetime Value
Dev, Chekitan S.; Stroock, Laure MougeotCaso HBS-2087-EMarketingWhen students have the English-language PDF of this Brief Case in a coursepack, they will also have the option to purchase an audio version. Rosewood Hotels & Resorts, a small luxury private hotel management firm running a collection of 12 individually brDesde 8,20 €