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Accor: Strengthening the Brand with Digital Marketing

By Avery, Jill / Dev, Chekitan S. / O'Connor, Peter

Marketing

Accor, the world's leading hotel operator with a portfolio of fourteen hospitality brands (including Sofitel and Novotel) in 92 countries, prided itself on living up to its motto, "To open new frontiers in hospitality." Accor was indeed contemplating how

Collection: HBSP (USA)

Ref: HBS-315138-E

Format: PDF

Number of pages: 22

Publication Date: Sep 6, 2015

Language: English, Spanish

Review date: Jun 1, 2017

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Description

Year: Event Year Start:2012

Geographic Setting: Geographic Setting:France;Europe

Industry Setting: Industry Setting:E-commerce; Accommodation & food services; Travel services; Tourism services

Accor: Strengthening the Brand with Digital Marketing

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Accor: Strengthening the Brand with Digital Marketing

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Accor: Strengthening the Brand with Digital Marketing

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