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The Rocky Mountain Institute: Reinventing the Think and Do Tank of the Future
Massa, Lorenzo; Rosenberg, MikeCaso SM-1604-EDirección estratégica, Innovación y cambioIn 2007, Michael Potts was appointed CEO of the Rocky Mountain Institute (RMI). RMI is an independent, non-profit "think and do tank" with the mission of promoting the efficient and restorative use of resources. While the Institute is well-known for its outstanding research and innovative ideas, Michael Potts soon realized it needed a management culture and a new strategic focus. The case illustrates RMI's restructuring process and the challenges...Desde 8,20 €
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Republic Cell
Schroeter, Andreas; Rosenberg, MikeCaso SM-1586-EAnálisis de decisionesAfter months of hard work, a telecommunications executive is told not to bid on an important contact in a Latin American country, as his immediate superior has told him at the last minute that it is too risky. He is faced with the decision of whether to try to go over his boss's head or, should he accept the decision, what to tell his team.Desde 8,20 €
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Alce Nero - Towards a New Business Model for Organic Food
Massa, Lorenzo; Rosenberg, MikeCaso SM-1622-EDirección estratégicaFounded in 1978, Alce Nero & Mielizia SpA is an Italian company, leader in the production and commercialization of organic food. The case discusses the history of Alce Nero & Mielizia SpA, the evolution and booming of the organic food industry in Europe and the challenges faced by the company's management during the transition towards an innovative reciprocity business model. In this new model, Alce Nero opens up its equity to its existing custom...Desde 8,20 €
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EcoEssence: Creating a sustainable brand in the beauty category
Rosenberg, Mike; de Oca, María; Sastre Boquet, IsaacCaso SM-1762-EDirección estratégica, MarketingIn 2023, the French personal care conglomerate Clément appointed Charlotte Girard as the new brand manager of EcoEssence, a sustainable line of beauty and personal care products. This fledging brand had been launched in 2018, targeting the eco-conscious consumer segment that was willing to pay a premium price for a more natural/ sustainable offer. Girard took over at a critical point if time for EcoEssence. After a troubled arrival to the market...Desde 8,20 €
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Superdry: un japonés de Cheltenham
Ferraro, Fabrizio; Domínguez de la Maza, ManuelCaso SM-1653Dirección estratégicaEl caso se centra en la situación de la firma de ropa Superdry en 2016, año en el que enfrenta diversas oportunidades de crecimiento y la necesidad de decidir cuál seguir. La firma, fundada en el Reino Unido en 2003, había experimentado una década de rápido crecimiento, a través de tiendas propias y franquiciadas. El caso, que recoge su evolución, permite discutir los desafíos del crecimiento en el sector de la confección.Desde 8,20 €
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The Rocky Mountain Institute: Making Ideas Real
Massa, Lorenzo; Rosenberg, MikeCaso SM-1582-EAnálisis de decisiones, Dirección estratégica, Innovación y cambioRocky Mountain Institute is a U.S.-based organization that conducts research and demonstration projects in the area of sustainability in general and energy in particular. The case study charts its development over the last 20 years and explores whether or not it should expand beyond the United States.Desde 8,20 €
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Superdry: A Japanese Brand From Cheltenham
Ferraro, Fabrizio; Domínguez de la Maza, ManuelCaso SM-1653-EDirección estratégicaThe case focuses on the clothing firm Superdry in 2016 as it faces various growth opportunities and needs to decide which one to follow. The firm, founded in the United Kingdom in 2003, had experienced a decade of fast growth, through its own stores and franchises. The case provides an opportunity to discuss growth challenges in the clothing sector.Desde 8,20 €
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Quimera: Making Sustainability Happen
Rosenberg, Mike; Moreno, Victoria C.Caso SM-1588-EIniciativa emprendedoraQuimera is a Spanish start-up firm that was founded in 2009 by Javier De Rocafort. It aims to overcome the financial constraints associated with the development of sustainable projects in the areas of mobility and energy. Within the relatively new category of the "environmental goods and services sector," Quimera uses a business model where fixed assets are nearly irrelevant and networks are at its core. This case gives students the opportunity t...Desde 8,20 €
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The Leading Electronics Green Movement: How To Go Global
Rosenberg, MikeCaso SM-1719-EDirección estratégica, Ética empresarial y Responsabilidad Social CorporativaLeading Electronics tells the story of a Regional President of a large consumer electronics company who undergoes a personal conversion to sustainability and then uses his position to create a social movement to plant trees in response to climate change. His challenge is how to extend his success to the rest of the global organization.Desde 8,20 €
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Operational Sustainability: From Vision to Strategy at Henkel
Rosenberg, Mike; Moreno, Victoria C.Caso SM-1603-EDirección estratégica, Ética empresarial y Responsabilidad Social CorporativaIn 2011, Henkel launched its latest sustainability strategy, Factor 3. It links sustainability to sales performance and resource efficiency. The case presents the evolution of Henkel's approach to sustainability over a 50-year period and the challenges faced by Charlotte Kuszewsky, a line manager who must balance the sustainability targets with an increasingly difficult business situation, due to the financial crisis in Europe.Desde 8,20 €