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Amazon.com: Supply Chain Management
P. Fraser Johnson; Ken MarkCaso IVEY-9B18D017-EIniciativa emprendedora, Marketing, Servicios y operaciones, Tecnologías de la informaciónBy early 2018, Seattle-based Amazon.com Inc. (Amazon), one of the world’s most valuable companies and the largest online retailer in the world, had grown dramatically since its beginnings in 1994. The company that had started as an online bookseller now sDesde 8,20 €
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Amazon.com: Supply Chain Management (Spanish Version)
P. Fraser Johnson; Ken MarkCaso IVEY-W29513Iniciativa emprendedora, Marketing, Servicios y operaciones, Tecnologías de la informaciónBy early 2018, Seattle-based Amazon.com Inc. (Amazon), one of the world’s most valuable companies and the largest online retailer in the world, had grown dramatically since its beginnings in 1994. The company that had started as an online bookseller now sold merchandise and digital content in more than 30 categories, including electronics, clothing, books, furniture, and streaming music and video. It sold its own products and listed products for ...Desde 8,20 €
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De Egghead a Egghead.com (A)
Rangan, V. Kasturi; Bell, MarieCaso HBS-507S15MarketingEn el transcurso de 12 meses en 1997 y 1998, Cerebrito alta dirección decidió cerrar sus 180 tiendas al por menor de ladrillo y mortero y se mueven a una tienda de electrónica. El caso describe la evolución de ese proceso, y el papel de su director general George Orban, y plantea preguntas sobre la viabilidad futura de la empresa.Desde 8,20 €
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Dell Online (Spanish Version)
Rangan, V. Kasturi; Bell, MarieCaso HBS-502S31MarketingDell comenzó el comercio en línea para sus ordenadores en 1996, y para 1997 había alcanzado una tasa de ventas de $ 3 millones al día. El caso describe el proceso interno que dio lugar a estos resultados dramáticos y plantea la cuestión de cómo la empresa debe aprovechar esta actividad a fin de lograr el 50% de la compañía que está previsto $ 20 mil millones en ventas para el año 2000 a través de los canales de Internet de conocer a Michael Dell....Desde 8,20 €
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Merrill Lynch: Integrated Choice (Spanish Version)
Rangan, V. Kasturi; Bell, MarieCaso HBS-502S33MarketingEste caso se acompaña de un breve vídeo que se puede mostrar en clase o incluido en un Coursepack digital. Los instructores deben considerar el momento de hacer el video disponibles para los estudiantes, ya que puede revelar detalles clave de caso. Merrill Lynch, una firma de corretaje de servicio completo con $ 1,5 billones en activos de clientes, está siendo atacada por tanto de descuento y las firmas de corretaje electrónico. Responde con Inte...Desde 8,20 €
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Metropolitan College
P. Fraser Johnson; Robert KlassenCaso IVEY-9B09D012-EServicios y operacionesA manager of Student Services at a small college was very concerned about the delays and costs of processing student registrations during the annual orientation week. She glanced at recently collected data on processing times for the six major steps that the registration process required. She wondered how the process might be improved while balancing budgetary pressures to reduce costs.Desde 8,20 €
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3M Health Care
P. Fraser Johnson; Viola HooCaso IVEY-9B04D008-EServicios y operacionesA summer intern student at 3M Health Care must analyze the health care division’s logistics systems and report her findings to the vice president of 3M Health Care Markets. The vice president is most interested in the recommendations for the proposed changes to the existing method of distributing products to Canadian hospitals. This case provides sufficient information for students to assess the quantitative and qualitative issues relating to dir...Desde 8,20 €
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Furniture Bank
P. Fraser Johnson; John S. Haywood-Farmer; Jean A. SalamatCaso IVEY-9B10D006-EServicios y operacionesFurniture Bank was an organization that collected and distributed donated, gently used furniture to those in need. After several years of tight financial circumstances, the interim executive director was relieved that the past year had provided relief via generation of record amounts of excess cash. He was preparing a report to be presented to the board of directors concerning his thoughts on what direction he thought the Furniture Bank should ta...Desde 8,20 €
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Project Destiny
P. Fraser Johnson; Ken MarkCaso IVEY-9B19D005-EIniciativa emprendedora, Servicios y operacionesThe president and chief executive officer of Romet Limited, was preparing for a project team meeting that would start at 1:00 p.m. that afternoon. It was Friday April 27, 2018, and he had just finalized the architectural design and layout for the company’s new plant. The lease for the current plant would expire at the end of that year, and he was reviewing the activities required to complete the facility relocation project. The plant relocation w...Desde 8,20 €
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Project Destiny - Teaching Note
P. Fraser Johnson; Ken MarkNota del Instructor IVEY-8B19D005-EServicios y operacionesTeaching note for product 9B19D005.Desde 0,00 €