Esta web utiliza cookies técnicas, de personalización y de análisis, propias y de terceros, para anónimamente facilitarle la navegación y analizar estadísticas del uso de la web. Obtener más información
Resultados de búsqueda
-
Spainsko
Parés C.; Parés Canalias, Francisco; Renart, Lluís G.Caso M-1005-EMarketingIn mid-1993 a husband and wife start up a new family business importing "comfort shoes", a special type of shoe that is very comfortable but relatively highly priced and somewhat unusual and unfashionable in appearance. The case describes the various direct marketing actions they undertake, detailing the costs of each and the sales achieved, and formulates various options for marketing actions to be carried out in 1995. This case was winner of th...Desde 8,20 €
-
Argo Interactive (B): Surviving in the Roller-Coasting Mobile Industry: A struggling mobile software provider must decide whether to retreat, refocus, or rebrand
Prats, Mª Julia; Sosna, Marc; Darsch, DaveFocused Case EFC-5-EIniciativa emprendedora, Innovación y cambio, Tecnologías de la informaciónThis case B cannot be taught as a stand-alone case, but is a direct continuation of the FocusCase "Argo Interactive (A): Surviving in the Roller-Coasting Mobile Industry" [EFC-1-E]. This second part illustrates the decisions the firm took during and after their near-death crisis with regard to financing, market focus, product (re-)development, HR issues, positioning and the overall survival strategy of the firm, and the consequences this had. Dev...Desde 8,20 €
-
Spainsko
Parés C.; Parés Canalias, Francisco; Renart, Lluís G.Caso M-1005MarketingA mediados de 1993, un matrimonio pone en marcha una nueva empresa familiar dedicada a la importación de zapatos tipo «comfort shoes». Es un tipo de zapato muy cómodo, de precio relativamente elevado pero con una estética algo peculiar y fuera de lo común. El caso describe con detalle las distintas acciones de marketing directo desarrolladas, así como los costes y resultados de venta alcanzados con cada una de ellas, y plantea distintas opciones ...Desde 8,20 €
-
Forbind Systems (B): The Way Forward... Back to Business
Prats, Mª Julia; Sosna, Marc; Darsch, DaveFocused Case EFC-11-EIniciativa emprendedora, Innovación y cambioThis case B about a young Danish VC-backed technology company in the supply-chain software sector trying to overcome a multitude of challenges related to this type of companies cannot be taught as a stand-alone case, but is a direct continuation of the FocusCase "Forbind Systems (A): Hired to Hell ´Crisis Management from Day 1´ [EFC-10-E]". This second part illustrated the decisions the CEO took with regard to strategy, business model, financing,...Desde 8,20 €
-
Argo Interactive (B): sobrevivir en el caótico mundo de la telefonía móvil: Un proveedor de software para teléfonos móviles en dificultades debe decidir si retirarse del mercado, cambiar su enfoque o cambiar su identidad de marca
Prats, Mª Julia; Sosna, Marc; Darsch, DaveFocused Case EFC-5Iniciativa emprendedora, Innovación y cambio, Tecnologías de la informaciónEste caso B no puede impartirse de manera aislada, pues es una continuación directa del caso "Argo Interactive (A): sobrevivir en la montaña rusa de la telefonía móvil" [EFC-1-E]. En esta segunda parte se comentan las decisiones que adoptó la empresa durante y después de su casi definitiva crisis en materia de financiación, enfoque comercial, (re)desarrollo de productos, recursos humanos, posicionamiento y estrategia general para la supervivencia...Desde 8,20 €
-
MobiComp (B): The Way of the Innovator
Sosna, Marc; Darsch, Dave; Prats, Mª JuliaFocused Case EFC-17-EIniciativa emprendedora, Innovación y cambio, Tecnologías de la informaciónThis case B cannot be taught as a stand-alone case, but is a direct continuation of the FocusCase "BrapoTech(A): Building to Scale" [EFC-4-E]. This second part illustrates the strategic decisions the firm took with regard to the challenges outlined in Case A, which were mainly around switching from developing more customized solutions to a stand-alone product company and reducing their scope from different industries to only one. In this case, th...Desde 8,20 €
-
MobiComp (B): el camino del innovador
Sosna, Marc; Darsch, Dave; Prats, Mª JuliaFocused Case EFC-17Iniciativa emprendedora, Innovación y cambio, Tecnologías de la informaciónEste caso B no puede impartirse de manera aislada, pues es una continuación directa del caso "BrapoTech (A): diseñando una estrategia de nacimiento" [EFC-4-E]. Esta segunda parte del caso describe las decisiones estratégicas que adoptó la compañía en relación a las dificultades expuestas en el caso A, que giraban fundamentalmente en torno al cambio que supone pasar de desarrollar soluciones personalizadas a ofrecer un único producto, así como re...Desde 8,20 €
-
Puig Doria
Martincich, M.; Parés Canalias, Francisco; Renart, Lluís G.Caso M-663-EMarketingPuig Doria is a prestigious Barcelona jeweler that produces and sells the jewels designed by its founder, Josep Maria Puig Doria. Following several relatively fruitless attempts to export its jewels, the company has finally made contact with C. Itoh, a large Japanese trading company, which offers the possibility of exporting to Japan. After some sizing-up and testing operations, the Puig Doria directors ask themselves what action plans they shou...Desde 8,20 €
-
Puig Doria - Condensed
Martincich, M.; Parés Canalias, Francisco; Renart, Lluís G.Caso M-690-EMarketingThis is a condensed version of case Puig Doria (M-663). The present condensed version has been prepared for publication in a book. Wherever possible, it is recommend that the full version be used in class. Puig Doria is a famous designer of jewels in Barcelona, where he has his only retail establishment. After describing two previous attempts at exporting, the case centers on the present opportunity to export to Japan, with the help of C. Itoh, o...Desde 8,20 €
-
Argo Interactive (A): Surviving in the Roller-Coasting Mobile Industry: A struggling mobile software provider must decide whether to retreat, refocus, or rebrand
Prats, Mª Julia; Sosna, Marc; Darsch, DaveFocused Case EFC-1-EIniciativa emprendedora, Innovación y cambio, Tecnologías de la informaciónThis FocusCase is about a young VC-backed technology company in the UK, trying to turn around from a near-death crisis after their market did not pick up. The company Argo Interactive focused, with their innovative software product, on the newly emerging WAP-market. However, after burning through 14 million pound sterling of venture capital, the market had still not shown any signs of life, and the senior management team needed to make an urgent...Desde 8,20 €