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From Decision to Action
Stein, Guido; Palencia, LuisNota técnica ASNN-15-EAnálisis de decisiones, Innovación y cambio, Liderazgo y Dirección de personasImmersed in the era of hypercommunication and hyperconnection, characterized by ubiquitous immediacy, we have immense amounts of data and an apparent freedom of choice and consumption that, far from making decision making easier, actually makes it more and more difficult. In online and offline interactions there is a zero sum relationship. In this regard, Cal Newport made it clear in his book Digital Minimalism: less is more. It is necessary to s...Desde 8,20 €
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15 Rules for Negotiating a Job Offer
Malhotra, DeepakArtículo HBS-R1404K-EThe author, a professor of negotiation at Harvard Business School, offers 15 specific pieces of advice for job candidates: (1) Don't underestimate the importance of likability. (2) Help prospective employers understand why you deserve what you're requesting. (3) Make it clear that they can get you. (4) Understand the person across the table from you. (5) Understand his or her constraints. (6) Be prepared for tough questions. (7) Focus on the ques...Desde 8,20 €
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Eurozone at 15: A Monetary Union Without Growth?
Warnock, Francis E.Caso DARDEN-GEM-0136-EEconomíaIn 2015, the eurozone had been in and out of recession for seven years and had slipped into deflation. This case presents a brief history of the eurozone and allows students to consider the growth prospects for the union. Is the eurozone damned to a decade of economic contraction? Or is the worst behind it?Desde 8,20 €
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Compact Fluorescent Bulbs: 15 Years Later
Spekman, Robert E.; Farris, Paul W.; Webb, MarjorieCaso DARDEN-M-0766-EMarketingCompact fluorescent bulbs (CFLs) lasted five to six times longer-8,000 to 12,000 hours-than comparable incandescent bulbs and consumed 75% less energy. By July 2008, prices had fallen as low as $2 or so per bulb, compared with $0.25 for standard bulbs. But manufacturers had yet to crack the code on how to get consumers to choose these innovative energy-efficient light bulbs over standard bulbs.Desde 8,20 €
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GEM 15: Country Development Strategies in 15 Statistics
Musacchio, Aldo; Werker, EricCaso HBS-713025-EEconomíaDesde 8,20 €
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The Case Method: The Instructor as "Choreographer"
Ortíz E.; Vázquez- Dodero, Juan CarlosNota técnica ASNN-6-EAnálisis de decisiones, Conocimiento y comunicaciónThe case method is an extremely valuable pedagogical tool but it is difficult to use well. The suitability of the case method will depend on the subject matter to be taught, the maturity of the instructor, the materials available and the audience to be addressed. This note discusses the relevance of the above four variables for the development of a teaching faculty and for individual career planning.Desde 8,20 €
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IESE Insight. Issue 15. Fourth Quarter 2012
IESE InsightRevista REV-36-EConocimiento y comunicación, Contabilidad y control, Dirección estratégica, Economía, Ética empresarial y Responsabilidad Social Corporativa, Finanzas, Iniciativa emprendedora, Innovación y cambio, Liderazgo y Dirección de personas, MarketingClaus Rerup (Richard Ivey School of Business) presents a framework for companies to improve their capability to pick up on signals that impending crises give off before they happen. The corporate communications consultant Alfonso González-Herrero looks at the key issues that companies must address, with forecasting and planning, in order to safeguard their reputations. IESE's José R. Pin provides a guide to help managers lead and communicate, so ...Desde 22,00 €
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Counterfeits and E-Commerce: Why Even Build It?
Mani, Vidya; Thomas, Doug; Maiden, Stephen E.Caso DARDEN-OM-1753-EServicios y operacionesThis public-sourced case set in early 2021 examines the role counterfeiting has come to play in e-commerce, specifically at Amazon, which represents over one-third of the US online market. The case's protagonist is Amy Vega, who, along with Jason Larson, has cofounded a humidity-detection-device company with a product called the Hygro. Vega and Larson hope to sell the Hygro on leading e-commerce sites such as Amazon. But should they? Vega's res...Desde 8,20 €
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Strategy Execution Module 15: Using the Levers of Control to Implement Strategy
Simons, Robert L.Caso HBS-117115-EDirección estratégicaThis module reading pulls together key concepts and techniques from the Strategy Execution series into an integrated model - the levers of control. The four levers are: (1) belief systems, (2) boundary systems, (3) diagnostic control systems, and (4) interactive control systems. The module discusses how top managers use the levers of control to inspire commitment to the organization's purpose; stake out the territory for experimentation and compe...Desde 8,20 €
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Harlequin Enterprises: Assessing e-Books
Rod E. White; Tony S. Frost; Ken MarkCaso IVEY-9B14M027-EDirección estratégicaHarlequin Enterprises is a well-known publisher of women's fiction and the global leader in series romance fiction. In 2013, e-book penetration of romance fiction has exceeded 50 per cent of unit sales. The vice-president of strategy is trying to make sense of the e-book opportunity and threat. She is wondering what impact e-books would have on Harlequin's business model: its relationship with authors, distributors and competitors.Desde 8,20 €