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Zentein Nutrition Inc: Raising the Bar
Ian Dunn, Rula Al HalbouniCase IVEY-W35174-EEconomics, MarketingThe founder of Zentein Nutrition Inc. needed a short-term plan for 2023 to maximize his goals for business growth and customer reach. The company was based in London, Ontario and provided natural, simple, healthy, and nutritious food alternatives to an affluent, health-conscious, and health-knowledgeable customer base. Its competitors included many large companies in a highly competitive and fragmented market, but the company had a competitive ed...Starting at €8.20