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Asian Paints Limited: Corporate Governance Blues
Ram SubramanianCase IVEY-W27942-EKnowledge and CommunicationOn December 29, 2021, the independent shareholder advisory firm InGovern Research Services (InGovern) published a report accusing Asian Paints Limited (APL) of corporate governance lapses. Nearly 53 per cent of the shares of APL, which was based in Mumbai, India, were owned by its promoters and their families. InGovern had followed up on a whistle-blower’s report claiming that APL had engaged in several related-party transactions but had failed t...Starting at €8.20
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Vimeo, Inc.: Anjali Sud’s Pivot - Teaching Note
Ram SubramanianTeaching Note IVEY-W27671-EKnowledge and CommunicationTeaching note for product W27670.Starting at €0.00
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LetsShave: Selecting A Product-Centric Versus Promotion-Centric Strategy
Rakesh Gupta; Amit Shukla; Joel Joseph; Kuvam UppalCase IVEY-W26675-EEntrepreneurship, StrategyChanging socio-economic trends led to the emergence of the men’s grooming segment in India. With the rise of e-commerce, the progression of social media, and growing awareness among men towards their personal grooming, a number of start-ups emerged in a category once dominated only by established players like Gillette. One such start-up was LetsShave, which was founded by Sidharth Oberoi in 2015 and catered to men’s shaving and grooming needs by ...Starting at €8.20
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LetsShave: Selecting A Product-Centric Versus Promotion-Centric Strategy - Teaching Note
Rakesh Gupta; Amit Shukla; Joel Joseph; Kuvam UppalTeaching Note IVEY-W26676-EEntrepreneurship, StrategyTeaching note for product W26675.Starting at €0.00
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Emami Limited: The Fair and Handsome Challenge
Ram Subramanian; V.S. PaiCase IVEY-9B18M144-EStrategyIn 2016, Fair and Handsome, a skin-whitening cream produced by Emami Limited, led the men's fairness skin cream category in India, with a market share of 60 per cent. In late 2017, however, the company faced both a public backlash and an adverse court decision about its marketing of the product. A growing movement called Dark is Beautiful was galvanizing support against companies that portrayed fairer skin colour as a means for both personal and ...Starting at €8.20
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Asian Paints Limited: Corporate Governance Blues - Teaching Note
Ram SubramanianTeaching Note IVEY-W27943-EKnowledge and CommunicationTeaching note for product W27942.Starting at €0.00