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Cherries With Charm: Turkey's Alara Agri
Michael R. Pearce; Jordan MitchellCase IVEY-9B09A019-EEntrepreneurship, Marketing, StrategyThe chief executive officer (CEO) and owner of Alara Agri, a major Turkish cherry and fig producer, wants to convince retailers in Belgium and Germany (and, later, other parts of Europe) to change cherries from a bulk product to a higher-end luxury product packaged in small carry bags. The move from bulk to small packages has been highly successful in the United Kingdom where retailers reduced waste and increased margins. The German and Belgian r...Starting at €8.20
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Alara Agri: Fresh Cherry Production
Chris J. Piper; Jordan MitchellCase IVEY-9B09D004-EEntrepreneurship, Service and Operations Management, StrategyAlara Agri, based in Bursa, Turkey, is one of the world's foremost cherry and fig producers. The president and chief executive officer (CEO) was concerned about a recurring capacity problem at the end of the process where cherries were packed. On some of the plant's conveyor belts, piles of cherries of one size waited to be packed while other belts had too few cherries to keep workers busy, and thus delayed order fulfillment. Diverting excess che...Starting at €8.20
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TA Energy (Turkey): A Bundle of International Partnerships, Teaching Note
Kerr, William R.Teaching Note HBS-809131-EEntrepreneurshipTeaching Note for 807175.Starting at €0.00
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Vehbi Koc and the Making of Turkey's Largest Business Group
Colpan, Asli M.; Jones, Geoffrey G.Case HBS-811081-EEntrepreneurshipThe case describes the creation of Turkey's largest business group by Vehbi Koc. The foundation of this group in the interwar years, and its subsequent diversification into many industries, including automobiles, household goods, and services, are analysed. The case serves as a vehicle to explain why diversified business groups are so important in emerging markets such as Turkey. It explores the role of market imperfections, government policies, ...Starting at €8.20
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Vehbi Koc and the Making of Turkey's Largest Business Group, Teaching Note
Colpan, Asli M.; Jones, Geoffrey G.Teaching Note HBS-811104-EEntrepreneurshipTeaching Note for 811081.Starting at €0.00
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SMARTBITES (A)
Roberts, Michael J.; Silva, Jeronimo; Bhide, Amar V.Case HBS-813074-EEntrepreneurshipThe case describes a Turkish brother-sister team who are evaluating the option of acquiring and operating a franchise of a U.S. bakery/cafe in Turkey. They are comparing this option to that of simply starting a similar business.Starting at €8.20
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SMARTBITES C: June 2009
Roberts, Michael J.; Bhide, Amar V.Case HBS-813111-EEntrepreneurshipSupplement for case 813074Starting at €8.20
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Peak Games: Hiring Priorities in Times of Rapid Growth (A)
Kerr, William R.; Yucaoglu, GamzeCase HBS-818083-EEntrepreneurshipSidar ahin, founder and CEO of Peak Games, a Turkey-based global mobile gaming company, must decide on the final list of candidates for the critical global marketing director position the company has been trying to fill for over a year. Since its founding in 2010, Peak Games has grown to become Europe's 3rd biggest grossing online gaming company and its mobile games have made a name for themselves internationally. ahin's team has grown to 100...Starting at €8.20
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SMARTBITES B: May 2009
Roberts, Michael J.; Bhide, Amar V.Case HBS-813110-EEntrepreneurshipSupplement for case 813074Starting at €8.20
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SMARTBITES D: February 2010
Roberts, Michael J.; Bhide, Amar V.Case HBS-813112-EEntrepreneurshipSupplement for case 813074Starting at €8.20