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Big Hit Entertainment and BTS: K-Pop Reaches for a Global Breakthrough
Robert D. Austin; Morgan ZhuoCase IVEY-9B18M190-EStrategyBig Hit Entertainment, a Korean-based producer of popular music content, was promoting its hit "idol group," BTS, as a serious entry in the world’s mainstream musical entertainment business, alongside global performers such as Justin Bieber. The "K-pop maStarting at €8.20