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Hewlett-Packard: Singapore (A) (Spanish Version)
Leonard-Barton, Dorothy; Thill, GeorgeCase HBS-616S08Service and Operations ManagementEn los más de 20 años desde que Hewlett-Packard (HP), creó un sitio de fabricación en Singapur para producir calculadoras, HP ha invertido el talento y los recursos de gestión en el desarrollo de su licenciante en un socio de desarrollo de la tecnología. El caso detalla el crecimiento de alto volumen de fabricación de capacidades y la creación de una instalación de I + D. Se describen varios proyectos en los que Singapur contribuyó una cantidad c...Starting at €8.20
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Samsung Electronics: TV in an Era of Convergence
Lakhani, Karim R.; Iansiti, Marco; Herman, KerryCase HBS-614034-EService and Operations ManagementFrom the late 1990s to 2006/2007, Samsung Electronics moved from one of 170 TV manufacturers to gain dominant TV market share year over year from 2007-2013. As digital technologies increasingly converged in 2013-2014, the industry faced new questions: What was the future of TV? The case considers Samsung Electronics TV Group's product development processes, as the company's mobile and TV offerings increasingly converged and consumer demands and b...Starting at €8.20
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Singapure National Kidney Foundation
Ribera, JaumeCase P-1090-EService and Operations ManagementThe NKF in Singapore has been very successful in fundraising and supporting its main beneficiaries: patients with kidney diseases. Under the leadership of its CEO it has achieved excellent levels in the areas of fundraising, marketing, patient care and so on. It has even been able to extend its support to children's diseases. However recent criticisms in the press about a business deal with an insurance company and the high level of reserve funds...Starting at €8.20
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SMRT: Getting Back on Track
Thompson S.H. Teo; Cherie Heng; Cheryl Lee; Zhuoran Liu; Shi Qing Ng; Xinyi Sherry YuanCase IVEY-9B18D004-EService and Operations ManagementOn July 7, 2015, a power fault during the evening commute led to a system-wide disruption on SMRT, Singapore’s heavily used mass rapid transit lines. Train service on both lines was shut down for more than two hours, affecting more than 413,000 commuters. The public was outraged at the scale of the breakdown and how ineffectively it was handled. Detailed investigations revealed the breakdown to be a result of maintenance lapses, and SMRT was crit...Starting at €8.20