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Mipuf.es: Managing for Growth
Villafuerte Martin, AntonioCase IIST-MI-153-E-EService and Operations ManagementIn January 2016, Francisco (aka Paco) Mirasol, director general and founder of MiPuf.es, which made over 70% of its sales through the online channel, was considering how to boost sales. Despite the significant growth achieved since its establishment in 2005, Paco noticed it had been slowing down over the last few months. He felt there were still opportunities both online and offline, but was not clear on which of these possibilities to prioritize...Starting at €8.20
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Sizmek Chapter 11: Surviving Walled Gardens in Their Ad Tech Empire
Israeli, Ayelet; Tauro, Danilo; Gulick, SarahCase HBS-520087-EMarketingThis case provides a post-mortem of the advertising technology (adtech) company Sizmek. Sizmek grew via multiple acquisitions, with the vision of becoming an integrated adtech company that could leverage AI to buy digital media, while creating and serving display and video content. At its peak, one of its acquisitions had an IPO valuation of almost 1 billion dollars. However, Sizmek struggled with an integration that was taking longer than expect...Starting at €8.20