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Etsy: A B Corp Start-Up Takes on Amazon
Ram SubramanianCase IVEY-9B16M074-EStrategyAWARD WINNING CASE - This case was one of the winners of the 2016 John Molson MBA Case Writing Competition. When Etsy proceeded with an initial public offering on the New York Stock Exchange in April 2015, it was the second U.S. company to go public as a certified B Corporation. Etsy’s status as a B Corporation meant that social responsibility was ingrained in its mission. However, as an online marketplace for artisanal goods, Etsy faced a number...Starting at €8.20
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Board Diversity at Amazon (A)
Dey, Aiyesha; Atluru, AnuCase HBS-121012-EAccounting and ControlThe case revolves around the decisions that the board of directors of ecommerce giant Amazon would need to make in response to the controversial letter that activist shareholder CtW investment group sent to Amazon's shareholders, urging them to vote in faStarting at €8.20
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Hitting Home: Amazon and Mary's Place
Healy, Paul M.; Spar, Debora L.; Klopfenstein, AmyCase HBS-122017-EBusiness Ethics and Corporate Social ResponsibilityIn 2020, Amazon, the $386 billion online retail behemoth, built an eight-story shelter for women and families experiencing homelessness on its expanding headquarters in Seattle, Washington. The shelter, operated in partnership with a non-profit organization known as Mary's Place, was designed to address what had become a searing problem for Seattle and many other wealthy American cities: although urban areas like New York, Los Angeles and San Fra...Starting at €8.20
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Amazon: Legal Woes, Crisis, and Resilience
Jyotsna Bhatnagar; Parul GuptaCase IVEY-9B21C003-ELeadership and People ManagementDuring the COVID-19 pandemic, Jeff Bezos, the chief executive officer of Amazon.com Inc. (Amazon), became the world’s richest person by adding US$6 billion to his net worth by the end of March 2020. While the worth of other billionaires was decreasing because of the unprecedented market volatility created by the pandemic, retail sales surged to a record level for Amazon. To meet the additional workforce requirements created by the sudden rise in ...Starting at €8.20
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Amazon vs. Walmart: Using Financial Ratios to Compare Companies
Mitchell Stein; Vaughan S. Radcliffe; Vineet YagnikCase IVEY-W36678-EAccounting and Control, FinanceIn 2021, an investment management firm analyst needed to convince his portfolio manager that technology companies such as Amazon.com Inc. (Amazon) could have a strong investment thesis since they improved upon existing business models. To make his argument, he used financial ratio analysis to compare one of the portfolio manager's favourite companies, Walmart Inc. (Walmart), with a more technologically focused competitor in the retail space, Amaz...Starting at €8.20
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Amazon: Balancing Customer Centricity with Employee Engagement (Portuguese version, Portugal)
Tatge, Larisa; Lago, Alejandro; Ribera, JaumeCase P-1165-PPInnovation and Change, Service and Operations ManagementAmazon defines itself as the most customer-centered company in the world and explains its growth in various sectors as a way to offer more value to its customers. "Our vision is to be earth's most customer-centric company; to build a place where people can come to find and discover anything they might want to buy online," according to Amazon's mission statement. This case presents how Amazon has grown quickly, and how it aims to balance this rapi...Starting at €8.20
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Amazon Go: Venturing into Traditional Retail (Spanish version)
Wiboon Kittilaksanawong; Aurelia KarpCase IVEY-9B17MS092Entrepreneurship, StrategyIn December 2016, Amazon.com, Inc. (Amazon), the largest online retailer, entered the offline retailing industry by launching its first Amazon Go store in Seattle. Previously, the company had entered the food, diaper, and housekeeping product manufacturing industries with its Amazon Elements brand. The company had not been profitable until 2001 and was still facing some financial difficulties, but it was named the fourth most valuable public comp...Starting at €8.20
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Amazon Shopper Panel: Paying Customers for Their Data
Ascarza, Eva; Israeli, AyeletCase HBS-521058-EMarketingThis case introduces a new Amazon program that has consumers upload their receipts from transactions outside of Amazon, in exchange for money. Through the discussion, the case aims to explore issues in customers' privacy in the digital age, the value of customers' own data, and the change in regulations aimed to protect consumers that move companies from using third party data to first party data. In addition, the case offers an opportunity to di...Starting at €8.20
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Fastenal: Losing its Fast Growth to Amazon Business
Arpita Agnihotri; Saurabh BhattacharyaCase IVEY-9B17M170-EStrategyFastenal was one of the largest U.S. industrial supply companies, with the highest operating margin among its competitors. It was known and awarded for its innovative industrial vending solutions. With the launch of Amazon Business in the industrial distribution space in 2012, Fastenal’s performance began to decline. In 2017, Amazon Business obtained patents for a drone-based delivery system. This, combined with Amazon’s power of low cost, raised...Starting at €8.20
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Amazon, Google, and Apple: Smart Speakers and the Battle for the Connected Home
Lal, Rajiv; Johnson, ScottCase HBS-518035-EMarketingAmazon, Google, and Apple all offer their own smart speaker. The devices represent the each firm's entry point into the connected home market. All three companies come into the space with their own strenghs and weaknesses. Who will win?Starting at €8.20