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Los puntos negros de la nueva Ruta de la Seda
Ribera Segura, Jaume; Castillo, CristinaArticle ART-2081Service and Operations ManagementEn los últimos meses se ha acentuado el fenómeno de la relocalización desde China. Aunque habitualmente se apunta al encarecimiento de la mano de obra y otros factores de producción como la principal causa de esta tendencia, lo cierto es que una parte del margen se pierde debido a las ineficiencias en los distintos eslabones de la cadena de suministro entre China y Europa. Un estudio realizado por CEIBS analiza el papel de cada agente de la caden...Starting at €8.20
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Berlin Brandenburg International Airport
Teworte, Victoria; Martínez de Albéniz, VictorCase P-1142-EInnovation and Change, Service and Operations Management, StrategyJust after German reunification in 1990, plans were made for a single, new airport to concentrate all the traffic of the new capital Berlin. Twenty-five years later, Berlin Brandenburg International Airport (BER) was still not operational. The project was amassing mistakes and had already seen four delays, due mainly to the fire detection system. At the end of December 2014, the Supervisory Board announced that the airport would finally open in t...Starting at €8.20
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WoKou Robotics
de Santiago, RafaelCase AD-372-EDecision Analysis, Service and Operations ManagementWoKou Robotics is a global artificial intelligence company that manufactures two of its most popular robots in the same plant. Manufacturing is divided into several processes: robotic design, 3D printing and wiring. The case provides a natural scenario to introduce linear optimization techniques. The last part of the case is designed to encourage discussion of optimization in the presence of uncertainty (simulation methods) using the simulation o...Starting at €8.20
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Bally AG: El proyecto DOT (A)
Sabrià, Frederic; Moscoso, PhilipCase P-1053Service and Operations ManagementEl caso describe la situación de una de las empresas líderes del mercado de artículos de lujo. Su vicepresidente ejecutivo se plantea modificaciones en su cadena de suministro para aumentar la agilidad.Starting at €8.20
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Net Working Capital (NWC) at Henkel
Mitchell, Jordan; Rahnema Alavi, Ahmad; Sachon, MarcCase F-810-EFinance, Service and Operations ManagementThis case tracks Henkel's initiative in reducing its net working capital (NWC). The case can be used in a both a finance and a supply chain management class to illustrate net working capital and the link between the strategic/financial notions of NWC and operative efficiency of the supply chain.Starting at €8.20
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Supply Chain Collaboration at JD.com
Yinan Qi; Paul W. Beamish; Xin Li; Ke GongCase IVEY-9B21D009-EService and Operations Management, StrategyAt the November 2019 Open Day conference, the vice-president of JD.com shared his understanding of the role that supplier collaboration played in an uncertain environment. Through 15 years of fast growth, JD.com had become the largest business-to-consumer platform in China with more than 30,000 suppliers. Using a boundless retail strategy, JD.com had to build a seamless channel from supplier to customer, which required a close look at how to coll...Starting at €8.20
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The International Committee of The Red Cross: Development of an Ethical Procurement Policy
Elodie Le Grand, Remi Charpin, Marie-Ève RancourtCase IVEY-W24873-EService and Operations ManagementThe Asia sourcing manager at the International Committee of the Red Cross (ICRC), a humanitarian organization working in conflict areas, had contributed to the 2009 creation of an ethical procurement policy to respond to urgent needs around the world. HerStarting at €8.20
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Hongxuan Agriculture: Innovations in the Value Chain
Yingying Wang; Shuting Li; Ning Su; Xiangfeng ChenCase IVEY-9B19D009-EService and Operations ManagementIn June 2018, the president of Hongxuan Agriculture Group (Hongxuan), which operated in the Chinese egg industry, was aware that an ongoing trade dispute between China and the United States might affect both his industry and future financing for his compaStarting at €8.20
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Goodbaby Group: The Upfront Warehouse Decision
Huan Zheng; Yuanzheng Ma; Du Chen; Stephan VachonCase IVEY-9B20D018-EService and Operations Management, StrategyJinrun Li, chief operating officer for Goodbaby Group (Goodbaby), had to make a decision about opening a new store in a high-end mall in Shanghai, China. Goodbaby was going to manage the store for one of its clients, who had its own specifications for theStarting at €8.20
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Iloof: Expanding from Online to Offline Channels
Yi Liao; Jing Chen; Hubert Pun; Jun LiCase IVEY-9B20D014-EEntrepreneurship, Service and Operations Management, StrategyIloof Technology Co. Ltd. was a Chinese start-up high-technology company at the forefront of the smart water bottle market, one of the newest sectors in the reusable water bottle industry. Smart bottles or cups, also known as interactive water bottles, were technologically advanced devices that had wireless communication capabilities to connect with electronic devices, such as smart phones. They also helped record and optimize the user’s water in...Starting at €8.20