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Andreas Buergin
Nueno, PedroCase E-52EntrepreneurshipUn ejecutivo presenta su paso de directivo a emprendedor, así como su enfoque particular de creación de un holding de empresas.Starting at €8.20
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Käthe Kruse: Una marca para el niño
Fité, Rosa María; Nueno, PedroCase E-60EntrepreneurshipEn 1989 dos empresarios compraron Käthe Kruse GmbH, una compañía conocida por sus muñecas de colección. Su objetivo era incrementar al máximo el valor de la compañía. Desde entonces la hicieron crecer potenciando las muñecas de juego e introduciendo, a lo largo de los años, nuevas líneas de producto. En 2003, Käthe Kruse comercializaba casi 2.000 referencias. Todos los productos se ajustaban a la filosofía original de Käthe Kruse, que se utilizab...Starting at €8.20
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Käthe Kruse: An all-inclusive brand for kids
Fité, Rosa María; Nueno, PedroCase E-60-EEntrepreneurshipIn 1989 two entrepreneurs acquired Käthe Kruse GmbH, a company best known for its collectible dolls. Their concern was how to create the maximum possible value for the company. Since then they had grown the company by focusing more on play dolls and gradually introducing new product lines. As of 2003 Käthe Kruse sold almost 2000 references. All the products conformed to the original Käthe Kruse philosophy, which was used to differentiate the comp...Starting at €8.20
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TIME Communication Services AG - TeleChoice (B)
Nueno, Pedro; Osicka C. J.Case E-24EntrepreneurshipStarting at €5.74
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SAP's Transformation from a Product to a Service Provider: The Business Transformation Academy
Fischer, Marco; Reiche, Sebastian; Cardona Soriano, PabloCase DPO-215-ELeadership and People ManagementThe case discusses the strategic talent and stakeholder management issues that SAP faces as it transforms itself into a service provider. In 2000, SAP first decides to establish business consulting to assist customers in implementing software solutions. After long and controversial discussions about the core competencies of SAP, the company finally sets up a unit on Business Transformation Services that aims to support companies to successfully t...Starting at €8.20
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TIME Communication Services AG - TeleChoice (A)
Nueno, Pedro; Osicka C. J.Case E-23EntrepreneurshipStarting at €8.20
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Berta Beier Dolls GmbH: La compra de un emprendedor
Köllermeier, T.; Nueno, PedroCase E-4EntrepreneurshipBerta Beier Dolls GmbH es un pequeño fabricante de muñecas artesanales hechas a mano, y muy costosas, con una marca de renombrado prestigio. Cuando los propietarios no pueden solucionar sus problemas de sucesión dentro de la familia, deciden vender. Los nuevos propietarios son una pareja americano-austríaca, alumnos de escuelas de negocios europeas con una amplia experiencia en consulting. Compraron la empresa a un precio altamente apalancado fre...Starting at €8.20
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Andreas Buergin
Nueno, PedroCase E-52-EEntrepreneurshipAn executive describes how he made the switch from manager to entrepreneur and explains his particular approach to setting up a group of companies.Starting at €8.20
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TIME Communication Services AG - TeleChoice (C)
Nueno, Pedro; Osicka C. J.Case E-25EntrepreneurshipStarting at €5.74