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WestWood Foods & Drinks GmbH (B) - Teaching Note
Eufinger, Christian; Martínez Abascal, EduardoTeaching Note FT-133-EFinance, StrategyWestWood is a wholesale food and drink supplier of small supermarkets and convenience stores. It is located in a rural area in Germany and has sales of around 13 million euros. It grows above the industry average and needs further funding to finance its ongoing expansion. The company asks its main bank for a further loan and credit line. The business, as well as its P&L and balance sheets needs to be analyzed to decide whether to grant the loan r...Starting at €0.00
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Robert Krups GMBH & Co. KG: Brand Transfer into East Germany (A)
Hickman, E.; Joachimsthaler, Erich A.Case M-926-EMarketingCase deals with the issues that make a brand strong e.g. positioning, product characteristics, advertising and product presentation strategy, etc.; measures of a brand's strength e.g. awareness, perceived quality reputation, etc. The management issue is how to transfer these brand attributes to the newly opened east european market and indeed, to decide which specific brands will actually appeal to this new set of consumers.Starting at €8.20
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Robert Krups GMBH & Co. KG: Brand Transfer into East Germany (B)
Hickman, E.; Joachimsthaler, Erich A.Case M-927-EMarketingProvides detailed market information about East Germany as a background for the decisions that have to be made in the (A) case (M-926-E).Starting at €5.74
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WestWood Foods & Drinks GmbH (A) Loan Request
Eufinger, Christian; Martínez Abascal, EduardoCase F-981-EFinance, StrategyWestWood is a wholesale food and drink supplier of small supermarkets and convenience stores. It is located in a rural area in Germany and has sales of around 13 million euros. It grows above the industry average and needs further funding to finance its ongoing expansion. The company asks its main bank for a further loan and credit line. The business, as well as its P&L and balance sheets needs to be analyzed to decide whether to grant the loan r...Starting at €8.20
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WestWood Foods & Drinks GmbH (B). Additional Loan Requirement
Eufinger, Christian; Martínez Abascal, EduardoCase F-982-EFinance, StrategyWestWood is a wholesale food and drink supplier of small supermarkets and convenience stores. It is located in a rural area in Germany and has sales of around 13 million Euro. It grows above the industry average and needs further funding to finance its ongoing expansion. The company asks its main bank for a further loan and credit line. The business, as well as its P&L and balance sheets needs to be analyzed to decide whether to grant the loan re...Starting at €5.74