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True Fruits: A Juiced-Up Internationalization Strategy
Marc Fetscherin; Patrick SellCase IVEY-9B17A058-EEntrepreneurship, Marketing, StrategyIn 2017, True Fruits, a German smoothie company, was operating in three European markets. The company had developed flash pasteurization, which was an efficient and gentle production process that made their product one of the highest quality smoothies in the world. The company successfully exported its product to premium Austrian and Swiss supermarkets, and was planning further expansion within Europe. True Fruits had strong brand loyalty, and a ...Starting at €8.20
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WestWood Foods & Drinks GmbH (B) - Teaching Note
Eufinger, Christian; Martínez Abascal, EduardoTeaching Note FT-133-EFinance, StrategyWestWood is a wholesale food and drink supplier of small supermarkets and convenience stores. It is located in a rural area in Germany and has sales of around 13 million euros. It grows above the industry average and needs further funding to finance its ongoing expansion. The company asks its main bank for a further loan and credit line. The business, as well as its P&L and balance sheets needs to be analyzed to decide whether to grant the loan r...Starting at €0.00
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WestWood Foods & Drinks GmbH (A) Loan Request
Eufinger, Christian; Martínez Abascal, EduardoCase F-981-EFinance, StrategyWestWood is a wholesale food and drink supplier of small supermarkets and convenience stores. It is located in a rural area in Germany and has sales of around 13 million euros. It grows above the industry average and needs further funding to finance its ongoing expansion. The company asks its main bank for a further loan and credit line. The business, as well as its P&L and balance sheets needs to be analyzed to decide whether to grant the loan r...Starting at €8.20
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WestWood Foods & Drinks GmbH (B). Additional Loan Requirement
Eufinger, Christian; Martínez Abascal, EduardoCase F-982-EFinance, StrategyWestWood is a wholesale food and drink supplier of small supermarkets and convenience stores. It is located in a rural area in Germany and has sales of around 13 million Euro. It grows above the industry average and needs further funding to finance its ongoing expansion. The company asks its main bank for a further loan and credit line. The business, as well as its P&L and balance sheets needs to be analyzed to decide whether to grant the loan re...Starting at €5.74