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Jumia Nigeria: from Retail to Marketplace (A) and (B), Teaching Note
Casadesus-Masanell, Ramon; Elterman, KarenTeaching Note HBS-718467-EStrategyTeaching note for cases 718401 and 718432.Starting at €0.00
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KITEA (A) - (F), Teaching Note
Casadesus-Masanell, Ramon; Elterman, KarenTeaching Note HBS-719490-EStrategyThis teaching note accompanies the KITEA series of cases, which details how the Moroccan furniture company KITEA prepared for the entry of IKEA into the Moroccan market and describes the outcome of that entry.Starting at €0.00