KITEA (A) - (F), Teaching Note

By Casadesus-Masanell, Ramon / Elterman, Karen

This teaching note accompanies the KITEA series of cases, which details how the Moroccan furniture company KITEA prepared for the entry of IKEA into the Moroccan market and describes the outcome of that entry.

Collection: HBSP (USA)

Ref: HBS-719490-E

Format: PDF

Number of pages: 35

Publication Date: Mar 18, 2019

Language: English

Description

Year: 1993

Geographic Setting: Africa;Morocco

Industry Setting: Retail trade

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KITEA (A) - (F), Teaching Note

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