This website uses technical, customisation and analytical cookies, both first-party and third-party, to anonymously facilitate browsing and analyse statistics on use of the website. Learn more
Search results
-
Scholtes Waterservices
Vanessa M. Strike; Lisa BarendseCase IVEY-9B12M067-EEntrepreneurship, StrategyHIGHLY COMMENDED CASE - Family Business Runner-up, 2012 European Foundation for Management Development (EFMD) Case Writing Competition. Scholtes Waterservices was a second-generation family firm in the Netherlands that specialized in installing and selling water pipes, primarily for the horticultural industry. In 2008, Rijk Scholtes Jr. and his brother, Ben, took over management of the firm from their father and gradually assumed ownership throug...Starting at €8.20
-
Reinventing the San Miguel Corporation (A)
Roberto Galang; Andrew Karl DeliosCase IVEY-9B09M074-EStrategySan Miguel Corporation is one of the oldest and largest companies in the Philippines. In its 100 year history, it has established a clear leadership position in the Philippine beer industry, as well as having made successful forays into other related and unrelated product areas. In the late 2000s, Eduardo Cojuangco, the CEO of San Miguel Corporation, which was South Asia's largest food and beverage company, found himself in a quandary. Cojuanco w...Starting at €8.20
-
Rebranding DSM: Creating Sustainable Shared Value
Steve Muylle; Niraj DawarCase IVEY-9B15A039-EMarketing, StrategyDSM, a global life sciences, business-to-business company, is in the midst of a massive multi-year corporate rebranding exercise to incorporate the concept of creating sustainable shared value. With few precedents in this industry, the company must develop its own processes and implementation. Students are challenged to define the next steps in the rebranding, including the promotion of DSM’s sustainability positioning as its key differentiator....Starting at €8.20
-
Royal FloraHolland: The Dutch Floriculture Supply Chain
P. Fraser Johnson; Ken MarkCase IVEY-9B16D015-EService and Operations Management, StrategyIn January 2016, the program director of Royal FloraHolland and a supply chain consultant met to develop a supply chain strategy that would allow Royal FloraHolland to adapt to the changing competitive environment that jeopardized its business model. Royal FloraHolland was the largest floriculture auction organization in the world, selling more than 30 million flowers and plants daily. Located in the Netherlands, Royal FloraHolland was a co-opera...Starting at €8.20
-
Reinventing the San Miguel Corporation (B)
Roberto Galang; Andrew Karl DeliosCase IVEY-9B12M079-EStrategyThis supplement to Reinventing the San Miguel Corporation (A) provides a brief update on the diversification strategy pursued by the company.Starting at €5.74
-
Philips NV: Dealing with a Global Financial Crisis
Christopher Williams; Ramasastry ChandrasekharCase IVEY-9B13M011-EStrategyPhilips NV, a multinational organization based in the Netherlands, is facing strategic dilemmas. The company has been in the middle of a transformation involving a shift in focus from lighting and health care products towards consumer products and services when a financial meltdown, triggered by a crisis in the U.S. housing market, leads to a credit crunch in financial markets. Countries that have traditionally sustained the demand for Philips me...Starting at €8.20
-
SACD
Simon ParkerCase IVEY-9B11M027-EEntrepreneurship, StrategyGiel Bessels is one of the three founders of a Dutch classical music record label called PentaTone Music BV, which releases all of its recordings on a high-resolution audio format called Super Audio Compact Disc (SACD). Now a decade old, PentaTone has survived the commercial failure of SACD’s launch in 1999 and the adverse market characterized by a continually shrinking demand for classical music recordings. However, the founders wish to build th...Starting at €8.20
-
Behavio Labs: Scaling Survey Software into a Global Product
Ladislav Tyll; Mohit SrivastavaCase IVEY-9B20M066-EEntrepreneurship, StrategyEstablished in 2014 by a group of five friends in the Czech Republic, Behavio Labs was a consumer behaviour analytics company that launched the popular product Minute. The Minute digital application accurately measured respondent views and expanded employee engagement to help companies make the right decisions when launching new products, or to improve employee working conditions. By 2018, Behavio Labs had achieved considerable success in the Cze...Starting at €8.20
-
J & J (Philippines), Inc. - Polvo Facial Johnson's (A) (Spanish version)
John R. Kennedy; Francisco Roman; Marjorie PobladorCase IVEY-9A94AS06Marketing, StrategyEste es el primer caso de una serie de dos capítulos acerca de la toma de decisiones sobre la introducción de un nuevo producto, el polvo facial Johnson's en el mercado filipino. Este caso provee información del mercado filipino y del desarrollo de la estrategia de introducción para el producto. El estudiante debe evaluar los méritos de esta estrategia, teniendo en cuenta la aceptación del mercado y la proyección de sus cálculos sobre la contribu...Starting at €8.20
-
The KLM Approach to Alliances
Mitchell, Jordan; Ariño, Africa; Ozcan, PinarCase SM-1530-EStrategyWhen it teamed up with Northwest Airlines of the US in 1989, KLM became Europe¿s first airline to begin a major cross-border airline alliance. What followed was a series of pan-continental alliances resulting in the formation of Star Alliance, oneworld and Skyteam. This case study highlights the main milestones in the development of KLM¿s major alliances focusing primarily on Northwest with additional details on relationships with Kenya Airways, ...Starting at €8.20