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Strategic Decisions in Locating a New Assembly and Test Plant (A) (Spanish version)
Alcacer, Juan; Herman, KerryCase HBS-716S16Service and Operations ManagementIn mid-2005, Intel is examining its options for where to locate its next assembly and test plant. On its short list of potential sites includes locations in China, India, Thailand, and Vietnam. Each country has its own unique benefits and risks related to infrastructure, governance, education, business culture, intellectual property protection, labor markets, experience working with Western firms, and tax breaks and other incentives. Intel's Gene...Starting at €8.20
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Infosys Technologies (Spanish Version)
Nanda, Ashish; DeLong, Thomas J.Case HBS-810S07Service and Operations ManagementCrear y sostener una empresa de tecnología basada en el tercer mundo para competir a nivel mundial (es decir, en el primer mundo) plantea muchos retos. Estos desafíos son examinados a través de la génesis y progresión de las decisiones de Infosys Technologies Ltd. clave hecha por el presidente N. R. Narayana Murthy son particularmente resaltado.Starting at €8.20
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The Amango Project: Taking Online DVD Rental to Germany
Sachon, MarcCase P-1068-EService and Operations ManagementThe case describes an innovative approach to online DVD rental pioneered by Netflix in a sector hampered by short life-cycle products (movies). The industry has a supply chain that is prone to misaligned incentives between echelons, resulting in product shortages and poor customer satisfaction. Amango hopes to import this business concept pioneered by Netflix to Germany. To be able to do so, the company must copy Netflix's operating system and ma...Starting at €8.20
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Call Center Collapse
Sachon, MarcCase P-1066-EService and Operations ManagementThe case describes the problems one faces when managing a call center. Big Euro, a British company in the financial services sector, has started operations in the German-speaking market. It has installed a call center and during the first six months of operations customers complain about long waits. Big Euro is following an aggressive expansion strategy in the German market (where it offers some financial tools that are new to the market) and thu...Starting at €8.20
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When Failure Looks Like Success
Zolli, Andrew; Healy, Ann MarieArticle HBS-F1104Z-EService and Operations ManagementEfforts to bring clean water to Bangladesh by installing tube wells appeared to be a huge success, but over time they led to epic failures: widespread arsenic poisoning, a rise in crime and prostitution, a projected increase in diarrheal diseases as villagers resume using groundwater. Due to the highly graphical nature of the Vision Statement, we offer this reprint in color, PDF format only. We recommend printing it out in color to maximize its ...Starting at €8.20
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Open Innovation at Siemens
Lakhani, Karim R.; Hutter, Katja; Pokrywa, Stephanie Healy; Fuller, JohannCase HBS-613100-EService and Operations ManagementThe case describes Siemens, a worldwide innovator in the Energy, Healthcare, Industry, and Infrastructure & Cities sectors, and its efforts to develop and commercialize new R&D through open innovation, including internal and external crowdsourcing contests. Emphasis is placed on exploring actual open innovation initiatives within Siemens and their outcomes. These include creating internal social- and knowledge-sharing networks and utilzing third ...Starting at €8.20
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SAP 2014: Reaching for the Cloud
Lakhani, Karim R.; Iansiti, Marco; Fisher, NoahCase HBS-614052-EService and Operations ManagementIn May 2014, Bill McDermott will become the sole CEO of SAP AG, the world leader in the Enterprise Resource Planning (ERP) field. The case occurs in January 2014 at SAP's investors meeting, at a time when the company's stock is near record high. A 2010 strategy committed the company to a transition to cloud computing. The main driver behind this transition was the development of SAP HANA, an in-memory computing technology that combined database, ...Starting at €8.20
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Unilever: Combatting Global Food Waste
Drake, David; Hammond, Janice H.; Preble, MatthewCase HBS-615040-EService and Operations ManagementThe global consumer goods company Unilever was on pace to hit a number of aggressive targets by 2020 as part of the Unilever Sustainable Living Project, including a goal to halve the waste associated with the disposal of its products. Unilever's Chief Supply Chain Officer Pier Luigi Sigismondi and his team were working towards this goal and had chosen to first focus on three key areas-sugar, tomatoes, and tea-and had analyzed where in the 'farm t...Starting at €8.20
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Ekal Vidyalaya: Education for Rural India
Drake, David; Bhattacharya, Namrata; Godbole, Pooja; Saigal, AmritaCase HBS-617021-EService and Operations ManagementBy examining Ekal Vidyalaya (Ekal), a non-profit network of schools in India, this case focuses on the classic challenge faced by organizations that grow through replication (e.g., McDonald's, Whole Foods, Wal-Mart): how can they continue to drive growth when their well of attractive locations begins to dry? In 1986, a group of social entrepreneurs reimagined education in India, developing a low-cost, "one-teacher school" model to provide educati...Starting at €8.20
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Bayern Munich in China
Lakhani, Karim R.; Schmidt, Sascha L.; Norris, Michael; Herman, KerryCase HBS-617025-EService and Operations ManagementIn 2015, German football club Bayern Munich is considering how to enter the Chinese market. Should it build its own infrastructure or rely on third-party partnerships to reach this massive football fanbase?Starting at €8.20