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The De Beers Group: Exploring the Diamond Reselling Opportunity, Teaching Note
Esty, Benjamin C.; Gross, Daniel P.; Pickle, Lauren G.Teaching Note HBS-717481-EStrategyTeaching note for case 717430.Starting at €0.00
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The De Beers Group: Launching Lightbox Jewelry for Lab-Grown Diamonds
Esty, Benjamin C.Case HBS-719408-EStrategyIn May 2018, the De Beers Group shocked the diamond industry when it announced it was launching a new fashion jewelry brand of laboratory-grown (synthetic) diamonds. The reaction was swift as people sought to understand the company's motivations: was it a "huge gamble" or a "Machiavellian masterstroke"? What was the objective of the new product launch, would it succeed, and how would this new business affect the Group's core business of selling n...Starting at €8.20
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Astralis Group: Determining a Brand Strategy
Esty, Benjamin C.; Hjortshoej, Mette Fuglsang; Billaud, EmilieCase HBS-721382-EStrategyAfter launching a Danish esports company in July 2019, and going public in December 2019 with multiple brands associated with different games, the Astralis leadership team was contemplating a shift to a single, corporate brand. While the original arguments for multiple, team-based brands were that esports fans differed by game and the holding company structure made it easier to acquire and divest teams, Jakob Lund Christensen, the firm's chief co...Starting at €8.20
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The De Beers Group: Exploring the Diamond Reselling Opportunity
Esty, Benjamin C.; Gross, Daniel P.; Pickle, Lauren G.Case HBS-717430-EStrategyIn September 2014, Tom Montgomery (SVP of strategic initiatives at the De Beers Group) and his team launched a pilot program in the United States to explore the $1 billion diamond market for pre-owned (recycled) diamonds. According to Montgomery, the motivation for the pilot program was to improve the consumer reselling experience and to enhance "diamond equity". Somewhat paradoxically, consumers typically received very low prices when they tried...Starting at €8.20
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The De Beers Group: Launching GemFair for Artisanal Diamonds
Esty, Benjamin C.; Fisher, DanielCase HBS-719437-EStrategyIn April 2018, the De Beers Group launched a pilot project called GemFair to create a new supply of ethically and environmentally sourced diamonds from artisanal and small-scale mines (ASM) in Sierra Leone. Whether this project would yield a meaningful supply of rough diamonds for De Beers, improve its ability to track diamonds accurately from African mines to consumers around the world, and simultaneously improve both the working conditions in m...Starting at €8.20